Hallmark Media Signs EDO as Outcomes Measurement Partner, Reveals Strong Q4 Ad Performance
15 mars 2023 09h03 HE
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EDO, Inc.
NEW YORK, March 15, 2023 (GLOBE NEWSWIRE) -- Hallmark Media and EDO, the TV outcomes company, today announced a measurement partnership focused on Hallmark Channel and Hallmark Movies &...
EDO Partners with SoFi to Uplevel Media Planning, Creative Performance with Real Time Campaign Measurement
01 mars 2022 09h01 HE
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EDO, Inc.
SAN FRANCISCO and NEW YORK, March 01, 2022 (GLOBE NEWSWIRE) -- EDO, Inc., a data, measurement, and analytics software company serving brands, agencies and all major TV network groups, today formally...
Univision and Mediahub Announce Industry-First Initiative with EDO and datafuelX to Leverage Consumer Behavior Data as Performance Currency for Major TV Ad Buys
01 déc. 2021 09h02 HE
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EDO, Inc.
MIAMI and NEW YORK, Dec. 01, 2021 (GLOBE NEWSWIRE) -- Univision Communications Inc., the leading Spanish-language media and content company in the U.S., and Mediahub, a leading global media agency...
EDO Expands Fox Corporation Collaboration into Convergent TV
10 nov. 2021 09h02 HE
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EDO, Inc.
NEW YORK, Nov. 10, 2021 (GLOBE NEWSWIRE) -- In an effort to more holistically measure media performance across linear and streaming TV, EDO, Inc., the advertising data, measurement, and analytics...
DISQO Enables Brands to Measure the Full-Funnel Impact of TikTok Ads
01 nov. 2021 10h00 HE
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DISQO
LOS ANGELES, Nov. 01, 2021 (GLOBE NEWSWIRE) -- Consumer insights platform DISQO announced today that advertisers can now use its advertising measurement product to analyze the performance of their...
DISQO Raises $85 Million to Expand Consumer Insights Platform That Drives Smarter Decisions
26 août 2021 17h25 HE
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DISQO
LOS ANGELES, Aug. 26, 2021 (GLOBE NEWSWIRE) -- Consumer insights platform DISQO announced today that it closed an $85 million Series B growth round led by Sageview Capital, with participation from...
EDO, Inc. Announces Industry-First AVOD Ad Intelligence Offering
16 mars 2021 09h00 HE
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EDO
New solution marks first-of-its-kind measurement of advertising activity on major advertising-based streaming platforms Secures strategic partnership with Spanish-language content giant Univision...
MRC Extends Innovid’s Accreditation for Desktop Viewable Video Ad Impressions, Viewability Metrics, and Mobile Video Impressions
22 févr. 2017 08h00 HE
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Innovid
NEW YORK, Feb. 22, 2017 (GLOBE NEWSWIRE) -- Innovid, the world’s leading video marketing platform for advertisers to engage consumers across all screens and channels, today announced the...