iOS Performance Marketing is Back: Singular's SKAN Advanced Analytics Provides Accurate D7 Revenue
18 mai 2022 09h00 HE | Singular
SAN FRANCISCO, May 18, 2022 (GLOBE NEWSWIRE) -- Since Apple launched iOS 14.5 with SKAdNetwork for ad results measurement, mobile user acquisition spend is down 25% and marketers' return on...
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FatTail Announces Deals Marketplace to Expand Access to Programmatic Deals for Buyers and Sellers
17 mai 2022 09h00 HE | FatTail, Inc.
LOS ANGELES, May 17, 2022 (GLOBE NEWSWIRE) -- FatTail, an enterprise technology company with a decades-long track record of powering premium advertising supply for the world’s leading publishers,...
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SeenThis Selected as an LVMH Innovation Award Finalist for Media and Brand Awareness
09 mai 2022 08h16 HE | SeenThis
STOCKHOLM, Sweden, May 09, 2022 (GLOBE NEWSWIRE) -- Today, SeenThis, a creative technology company offering innovative, streaming solutions for digital advertising and content, has been selected as...
AdPredictive Welcomes Ali Levitan as EVP Business Development and Growth
27 avr. 2022 09h00 HE | AdPredictive
NEW YORK, April 27, 2022 (GLOBE NEWSWIRE) -- AdPredictive, a market-leading customer intelligence platform, announced today it has welcomed Ali Levitan as EVP Business Development and Growth,...
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Amobee Expands Video-Led Company Strategy Through Global Partnership with SeenThis to Deliver Adaptive Streaming Advertising at Scale
20 avr. 2022 03h01 HE | SeenThis
NEW YORK, April 20, 2022 (GLOBE NEWSWIRE) -- The fast-evolving demand of video advertising formats underlines brands’ desire to deliver an enhanced and highly-engaging consumer experience throughout...
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Kargo Adds Attention Advertising With Acquisition of Parsec
31 mars 2022 10h01 HE | Kargo
NEW YORK, March 31, 2022 (GLOBE NEWSWIRE) -- Kargo today announced that it has acquired the attention-based mobile advertising business, Parsec. With Parsec, Kargo expands the ability of advertisers...
Prizeout Announces Finalization of Series B Funding
31 mars 2022 07h00 HE | Prizeout
NEW YORK, March 31, 2022 (GLOBE NEWSWIRE) -- First-in-class ad-tech company Prizeout Corp. (Prizeout) announced it has concluded a $25 million Series B fundraising round. The funding was finalized...
Prizeout Announces Integration with Q2’s Digital Banking Platform
16 mars 2022 09h33 HE | Prizeout
Prizeout’s integration brings benefits directly to the local communities of Q2’s banking partners. NEW YORK, March 16, 2022 (GLOBE NEWSWIRE) -- Prizeout Corp. (Prizeout), an innovative ad-tech...
LockerDome Rebrands as Decide, Introduces Machine Learning and Decision Platform Decision Marketplace℠ to Power Digital Ads
07 févr. 2022 10h05 HE | Decide
ST. LOUIS, Feb. 07, 2022 (GLOBE NEWSWIRE) -- LockerDome has today announced its relaunch as Decide (decide.co), reflecting its growing ambition to develop machine learning technologies that automate...
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Tania Leil O’Brien Joins Environics Analytics As Chief Marketing Officer
24 janv. 2022 08h30 HE | Environics Analytics
TORONTO, Jan. 24, 2022 (GLOBE NEWSWIRE) -- Experienced marketer, Tania Leil O’Brien has joined Environics Analytics (EA) as Chief Marketing Officer (CMO). Based in Toronto, Canada, Tania is the...