Dentsu Appoints Shirli Zelcer to Chief Data and Technology Officer
07 mars 2024 04h30 HE
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dentsu
Shirli Zelcer appointed Chief Data and Technology Officer, dentsu
IPG Publishes Ninth Annual ESG Report
06 mars 2024 15h00 HE
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Interpublic Group of Companies, Inc. (The)
Report Utilizes Multiple Frameworks Including GRI, SASB and TCFDIncludes Limited Assurance on Certain ESG Metrics for Third Year New York, NY, March 06, 2024 (GLOBE NEWSWIRE) -- Interpublic Group...
New Audio Advertising Study Finds Personalized AI-Generated Ads Are 22% More Effective at Increasing Brand Favorability
06 mars 2024 04h00 HE
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Instreamatic
BOCA RATON, Fla., March 06, 2024 (GLOBE NEWSWIRE) -- Instreamatic, whose advanced voice and audio marketing solutions empower brands to better engage with consumers, today announced the results of...
Retail Advertisers Double Cookieless Share of Voice Growth Yearly According to 33Across Q4 2023 Programmatic Cookie Alternative Trends Report
05 mars 2024 09h00 HE
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33Across
NEW YORK, March 05, 2024 (GLOBE NEWSWIRE) -- 33Across, an addressable infrastructure designed for the open web, today announced findings from its latest “Q4 Programmatic Cookie Alternative Trends...
Advertising Research Foundation Announces Speakers and Programming at Annual AUDIENCExSCIENCE Conference
04 mars 2024 12h38 HE
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Advertising Research Foundation
Discover the future of advertising research at AUDIENCExSCIENCE: where tech, data trends, and groundbreaking insights collide.
Oceanwing Appoints Benjamin Winters as Chief Commercial Officer
04 mars 2024 08h42 HE
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Oceanwing (Anker)
Oceanwing, a leading provider of Amazon Advertising solutions and an Anker company, appoints Benjamin Winters as Chief Commercial Officer.
IPG Forges First-to-Market Partnership with Adobe to Revolutionize Content Creation for Brands and Marketers
29 févr. 2024 14h00 HE
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Interpublic Group of Companies, Inc. (The)
IPG Engine is the First Integrated Marketing Platform Powered by Adobe GenStudio, Using AI and Data to Automate and Scale Creative Content Adobe to Leverage Acxiom Data and Identity Products to...
The Advertising Research Foundation Unveils a New Resource for Using AI in Advertising Research
29 févr. 2024 12h00 HE
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Advertising Research Foundation
The Handbook for Using AI in Advertising Research, exclusively available to ARF members, fosters industry advancement through collaboration and innovation.
Interpublic Group to Present at the 2024 Morgan Stanley Technology, Media & Telecom Conference
28 févr. 2024 16h30 HE
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Interpublic Group of Companies, Inc. (The)
New York, NY, Feb. 28, 2024 (GLOBE NEWSWIRE) -- Interpublic Group (NYSE: IPG) senior management will present at the 2024 Morgan Stanley Technology, Media & Telecom Conference on Tuesday, March...
With 558% Revenue Growth, Aditude Ranks No. 28 on Inc. Magazine’s List of Fastest Growing Companies: Northeast Region
28 févr. 2024 10h05 HE
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Aditude
Inc. magazine today revealed that Aditude is No. 28 on its fourth annual Inc. 5000 Regionals: Northeast list with a growth rate of 558%.