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04 oct. 2022 10h11 HE | Source: Foundry (formerly IDG Communications, Inc.)

Report: Marketers see clear benefits when a partner marketing strategy is defined

Boston, MA, Oct. 04, 2022 (GLOBE NEWSWIRE) -- Foundry (an IDG, Inc. company), the global leader in media, martech and data for the tech community – releases the 2022 Partner Marketing Study, focused...
03 mars 2020 09h34 HE | Source: IDG Communications, Inc.

Documented Strategy an Imperative for Partner Marketing Success

Boston, MA, March 03, 2020 (GLOBE NEWSWIRE) -- IDG Communications, Inc. – the world’s leading tech media, data, and marketing services company – releases the 2020 Partner/Alliance Marketing Study,...
23 avr. 2014 14h54 HE | Source: IDG Enterprise (publisher of Computerworld, InfoWorld, Network World, CIO, DEMO, CSO, CIO Executive Council, ITworld, CFOworld and CITEworld)

Research Highlights Goals and Challenges of Alliance Marketing

FRAMINGHAM, MA--(Marketwired - Apr 23, 2014) - Companies are turning to alliance partnerships to help drive revenue and demand generation according to the 2014 B2B Alliance Marketing Report...