Outlook for B2B Marketing – A Market in Transformation
New Research Highlights ‘Transformation’ of B2B Marketing in U.S. and Europe
05 juin 2023 08h35 HE | Winterberry Group
-Among findings: digital natives are changing buying behaviors; ‘consumerization’ of B2B is accelerating; analytics and data utilization improve; AI will have a growing impact on thought leadership,...
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The Power of Context: New Case Study Highlights the Efficiency of Bombora Contextual Segments in Bidtellect Programmatic Demand-Side Platform
18 janv. 2023 07h00 HE | Bidtellect
DELRAY BEACH, Fla., Jan. 18, 2023 (GLOBE NEWSWIRE) -- Bidtellect, a leading demand-side platform and advertising technology company, and Bombora, the leader in B2B Intent data, recently worked with...
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DemandScience Products Earn 26 Awards in Winter 2023 G2 Reports
10 janv. 2023 10h00 HE | DemandScience
DANVERS, MA, Jan. 10, 2023 (GLOBE NEWSWIRE) -- DemandScience, a global B2B data company that partners with customers to drive demand generation, today announced that the company’s products earned a...
NetLine Celebrates its 20th consecutive quarter as a G2 Crowd Leader
NetLine Reaches Milestone, Recognized as a B2B Demand Generation Leader for 5 Consecutive Years
15 nov. 2022 06h00 HE | NetLine
CAMPBELL, Calif., Nov. 15, 2022 (GLOBE NEWSWIRE) -- NetLine, an Informa Tech company, has reached a remarkable milestone, once again being named as a B2B leader by G2, the #1 business solutions...
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Mimecast Names Norman Guadagno as Chief Marketing Officer
02 nov. 2022 08h00 HE | Mimecast Limited
LEXINGTON, Mass., Nov. 02, 2022 (GLOBE NEWSWIRE) -- Mimecast Limited (Mimecast), an advanced email and collaboration security company, today announced the appointment of Norman Guadagno as Chief...
Oktopost Increases Commitment to Security and Privacy; Completes SOC 2 Type II Compliance
20 oct. 2022 09h00 HE | Oktopost
TEL AVIV, Israel, Oct. 20, 2022 (GLOBE NEWSWIRE) -- Oktopost, B2B social engagement suite that supports modern data-driven organizations, has successfully completed a System and Organization...
Oktopost Joins the LinkedIn Marketing Partner Program
13 oct. 2022 09h00 HE | Oktopost
TEL AVIV, Israel, Oct. 13, 2022 (GLOBE NEWSWIRE) -- Oktopost, B2B social engagement suite that supports modern data-driven organizations, announced that they have joined the LinkedIn Marketing...
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Turing Reports Streamlined Account-Based Marketing Success with CloseFactor
07 sept. 2022 07h59 HE | CloseFactor
PALO ALTO, Calif., Sept. 07, 2022 (GLOBE NEWSWIRE) -- CloseFactor today announced that Turing, the AI-powered platform connecting leading companies across various industries with the world’s largest...
MeritB2B Relaunches as Anteriad, New Branding Aligns With Company Positioning as a Trailblazer in B2B Marketing
31 mars 2022 10h00 HE | Anteriad
RYE BROOK, N.Y., March 31, 2022 (GLOBE NEWSWIRE) -- MeritB2B today announced the company’s new name, Anteriad, and new brand positioning at their annual PowerB2B Growth Summit. Anteriad, meaning...
MeritB2B Promotes Ka
MeritB2B Promotes Katherine Giambalvo to VP of Operations, Playing a Central Role in The Company’s Growth Strategy
08 mars 2022 09h00 HE | MeritB2B
Rye Brook, NY, March 08, 2022 (GLOBE NEWSWIRE) -- MeritB2B, the leading provider of B2B data and performance marketing solutions, today announced that industry veteran, Katherine Giambalvo, has been...