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13 mars 2019 10h00 HE | Source: Beanstalk

On Retail’s Jagged Journey to the Future, Brand Licensing Will be Key Tool for Marketers Who Need to Engage Consumers and Retain Customers

NEW YORK, March 13, 2019 (GLOBE NEWSWIRE) -- As the retail ecosystem changes rapidly, many brand owners, marketers and retailers are scrambling to figure out how to adapt. It’s likely that many...
06 nov. 2018 10h00 HE | Source: Beanstalk

Smart Brands Use Licensed Products to Engage Consumers as Conventional Marketing Tools Fall Short, Says New Book

Too Many Companies “Sell Their Brands Short” by Not Considering Brand Licensing in Their Marketing Strategy, According to The Power of Licensing: Harnessing Brand Equity by Michael Stone, Chairman of...