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On Retail’s Jagged Journey to the Future, Brand Licensing Will be Key Tool for Marketers Who Need to Engage Consumers and Retain Customers
13 mars 2019 10h00 HE | Beanstalk
NEW YORK, March 13, 2019 (GLOBE NEWSWIRE) -- As the retail ecosystem changes rapidly, many brand owners, marketers and retailers are scrambling to figure out how to adapt. It’s likely that many...
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Smart Brands Use Licensed Products to Engage Consumers as Conventional Marketing Tools Fall Short, Says New Book
06 nov. 2018 10h00 HE | Beanstalk
Too Many Companies “Sell Their Brands Short” by Not Considering Brand Licensing in Their Marketing Strategy, According to The Power of Licensing: Harnessing Brand Equity by Michael Stone, Chairman of...