Lift in Awareness Correlated with Lift in Consideration According to First Upwave Brand Impact Report SAN FRANCISCO, Nov. 21, 2022 (GLOBE NEWSWIRE) -- Upwave, the leading analytics platform for brand advertising, today announced findings from its very first Brand Impact Report to help brand...

TVision and Upwave Unveil "The Impact of Attention on Brand Lift" Report To Gauge How Attention Impacts Brand Outcomes and Metrics NEW YORK and SAN FRANCISCO, July 18, 2022 (GLOBE NEWSWIRE) -- TVision, the company measuring every second of TV and CTV viewer engagement, and Upwave, the leading analytics platform for brand...

Launchmetrics Acquires Its Main Competitor, DMR, Strengthening Its Data and Analytic Capabilities — Becoming the Undisputed Category Leader in Brand Performance NEW CITY, N.Y., March 29, 2022 (GLOBE NEWSWIRE) -- Launchmetrics, the leading Brand Performance Cloud for the Fashion, Luxury, Beauty (FLB) industries, announces the acquisition of their largest...

Brandimage Reimagines Brand Equity Design CHICAGO, IL--(Marketwired - Jun 27, 2013) - Brandimage, a leading global consultancy of brand equity architects and designers, announced today that it has reimagined the idea of the strategic...

SGK Reinvents the Relationship Between Brands and Business DES PLAINES, IL--(Marketwired - Jun 27, 2013) - SGK (NYSE: SGK), formerly marketed as Schawk, Inc., a leading global brand development, activation and deployment company, announced today the...