Instreamatic Launches Contextual CTV Ads to Boost Audience Engagement, Optimize Media Buying, and Slash CTV Campaign Production Costs
10 août 2023 10h18 HE
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Instreamatic
BOCA RATON, Fla., Aug. 10, 2023 (GLOBE NEWSWIRE) -- Instreamatic, whose advanced AI-powered voice and audio marketing solutions empower brands to better engage with consumers, today announced the...
Nexxen Partners with Lumen to Deliver Its First High Attention CTV Solution, Complementing the Launch of Nexxen’s Pre- to Post-Campaign Attention Measurement Offering
08 août 2023 09h00 HE
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Nexxen
NEW YORK, Aug. 08, 2023 (GLOBE NEWSWIRE) -- Nexxen, a global, unified advertising technology platform with deep expertise in video and Connected TV ("CTV"), today announced a partnership with Lumen...
Nexxen and H/L Bridge Linear-to-Digital Gap for Local Advertisers
01 août 2023 09h00 HE
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Nexxen
NEW YORK, Aug. 01, 2023 (GLOBE NEWSWIRE) -- Nexxen, a global, unified advertising technology platform with deep expertise in video and Connected TV ("CTV"), has joined forces with H/L, a renowned...
PubMatic Unveils Holistic Commerce Media Offering with the Launch of Convert
25 juil. 2023 06h00 HE
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PubMatic, Inc.
NO-HEADQUARTERS/REDWOOD CITY, Calif., July 25, 2023 (GLOBE NEWSWIRE) -- PubMatic (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, today...
Ad Overexposure on Streaming Networks Shown to be a Detriment to Both Brands and Streaming Platforms
12 juil. 2023 09h26 HE
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Nexxen
NEW YORK, July 12, 2023 (GLOBE NEWSWIRE) -- Repeated ad exposures might not be a new phenomenon, but it doesn’t make the experience any less annoying for viewers, 87% of whom agree that they see too...
tvScientific Grows Leadership Ranks
29 juin 2023 09h00 HE
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tvScientific
PASADENA, Calif., June 29, 2023 (GLOBE NEWSWIRE) -- tvScientific, the performance advertising platform for connected TV (CTV), today announced four additions to its leadership team: Chris Johnson as...
PubMatic Enhances CTV Platform Amid Strong Momentum from Premium Streaming Publishers
15 juin 2023 06h00 HE
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PubMatic, Inc.
NO-HEADQUARTERS/REDWOOD CITY, Calif., June 15, 2023 (GLOBE NEWSWIRE) -- PubMatic (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future,...
PubMatic Enhances CTV Platform Amid Strong Momentum from Premium Streaming Publishers
15 juin 2023 06h00 HE
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PubMatic, Inc.
NO-HEADQUARTERS/REDWOOD CITY, Calif., June 15, 2023 (GLOBE NEWSWIRE) -- PubMatic (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, today...
PubMatic Enhances CTV Platform Amid Strong Momentum from Premium Streaming Publishers
15 juin 2023 06h00 HE
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PubMatic, Inc.
NO-HEADQUARTERS/REDWOOD CITY, Calif., June 15, 2023 (GLOBE NEWSWIRE) -- PubMatic (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, today...
Tremor International Group Rebrands as Nexxen
12 juin 2023 06h00 HE
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Tremor International Ltd.
The platforms in the holding company's brand portfolio – Amobee, Tremor Video, Unruly and Spearad – collectively relaunch under one name, signaling a unified, powerful future NEW YORK, June 12, 2023...