Pixalate Releases Q4 2023 Global Connected TV (CTV) Bundle ID Mapping Report for Roku: 91% of Open Programmatic Ad Spend Goes to Apps Referred to by 2+ Bundle IDs
02 avr. 2024 13h40 HE
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Pixalate Inc.
LONDON, April 02, 2024 (GLOBE NEWSWIRE) -- Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the...
Pixalate’s March 2024 Ad Fraud Research on CTV Apps with the Highest Invalid Traffic (IVT) Rate on Roku, Amazon Fire TV, Apple TV, Samsung Smart TV App Stores: 17% Global IVT Rate
28 mars 2024 15h14 HE
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Pixalate Inc.
LONDON, March 28, 2024 (GLOBE NEWSWIRE) -- Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the...
Pixalate's February 2024 Global Connected TV (CTV) Publisher Trust Index for Roku, Amazon Fire TV, Apple TV, and Samsung Smart TV: Pluto TV Ranks as No. 1 Open Programmatic Ad-Supported App in North America on Roku and Samsung
27 mars 2024 08h00 HE
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Pixalate Inc.
LONDON, March 27, 2024 (GLOBE NEWSWIRE) -- Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and mobile advertising, today released the...
Connected TV Advertising Emerges as the Most Effective Channel for Marketers According to New Study from tvScientific
21 mars 2024 09h00 HE
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tvScientific
PASADENA, Calif., March 21, 2024 (GLOBE NEWSWIRE) -- Marketers agree that CTV advertising is the most effective digital channel in their media mix and 23.6% plan to increase their spending on...
Tatari makes significant updates and improvements to its TV ad measurement
21 mars 2024 09h00 HE
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Tatari Inc.
SAN FRANCISCO, March 21, 2024 (GLOBE NEWSWIRE) -- Tatari, a leading platform for buying and measuring advertising across convergent TV, today announced major improvements to its TV-specific...
Pixalate Releases List of Connected TV (CTV) Apps with the Highest Invalid Traffic (IVT, Including Ad Fraud) in February 2024 Across Roku, Amazon, Apple, Samsung App Stores: NBC, Food Network, ESPN Among Most Impacted
14 mars 2024 15h54 HE
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Pixalate Inc.
LONDON, March 14, 2024 (GLOBE NEWSWIRE) -- Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the...
Advertising Research Foundation Announces Speakers and Programming at Annual AUDIENCExSCIENCE Conference
04 mars 2024 12h38 HE
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Advertising Research Foundation
Discover the future of advertising research at AUDIENCExSCIENCE: where tech, data trends, and groundbreaking insights collide.
Pixalate’s Q4 2023 Delisted Connected TV (CTV) Apps Report: 869 Apps Delisted Across Roku, Amazon Fire TV, Apple TV, and Samsung Smart TV
04 mars 2024 08h00 HE
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Pixalate Inc.
LONDON, March 04, 2024 (GLOBE NEWSWIRE) -- Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for connected TV (CTV) and mobile advertising, today released the...
TransUnion Partners with Samooha, by Snowflake, to Drive Privacy-First Data Collaboration in Advertising
28 févr. 2024 08h00 HE
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TransUnion
CHICAGO, Feb. 28, 2024 (GLOBE NEWSWIRE) -- Today, TransUnion (NYSE: TRU) announced a partnership between its marketing solutions line, TruAudience®, and Samooha, by Snowflake, a native data clean...
Pixalate Releases Global Q4 2023 Connected TV (CTV) Device Market Share Report: Roku Leads North America CTV Market Share of Voice (SOV) at 55%
22 févr. 2024 08h00 HE
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Pixalate Inc.
LONDON, UK, Feb. 22, 2024 (GLOBE NEWSWIRE) -- Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, today released the Q4 2023 CTV Device Global Market...