ReachForce Acquires SetLogik and Launches the ReachForce Connected Marketing Data Hub
03 avr. 2013 10h00 HE
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ReachForce
AUSTIN, TX--(Marketwired - Apr 3, 2013) - ReachForce, a leader in B2B data solutions for marketers, announced it has acquired SetLogik, an innovator of cloud-based data and analytics solutions, to...
Optimizing the Marketing-to-Sales Lead Lifecycle
12 avr. 2011 10h00 HE
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Aberdeen Group
BOSTON, MA--(Marketwire - Apr 12, 2011) - The ability to deliver effective marketing programs that drive greater quantity and higher quality of leads is critical to produce results with customers and...
Aberdeen Group Launches Advantage.Aberdeen.com
20 janv. 2011 11h00 HE
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Aberdeen Group
BOSTON, MA--(Marketwire - January 20, 2011) - Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), today announced the launch of Advantage.Aberdeen.com, a Web destination providing technology marketers...
Crossing the Chasm With Automated Lead Management
24 févr. 2010 16h00 HE
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Aberdeen Group
BOSTON, MA--(Marketwire - February 24, 2010) - Automated lead management technology can help
identify prospects with a higher propensity to purchase based on individual
behavior that is pre-defined...
Crossing the Chasm With Automated Lead Management
09 févr. 2010 11h00 HE
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Aberdeen Group
BOSTON, MA--(Marketwire - February 9, 2010) - Automated lead management technology can help
identify prospects with a higher propensity to purchase based on individual
behavior that is pre-defined in...
B2B TeleServices: The 2009 Buyer's Guide
10 déc. 2009 10h00 HE
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Aberdeen Group
BOSTON, MA--(Marketwire - December 10, 2009) - Top performing sales organizations are meeting
the challenges of increasing the quality of incoming leads, as well as the
overall size of their...
Stop Revenue Leakage With Lead Lifecycle Management Practices
08 sept. 2009 10h00 HE
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Aberdeen Group
BOSTON, MA--(Marketwire - September 8, 2009) - Aberdeen
Group, a Harte-Hanks Company (NYSE: HHS) and the leading provider of
fact-based market research on marketing automation and automated...
Prevent a Leaky Sales Pipeline With Lead Lifecycle Management
06 août 2009 10h00 HE
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Aberdeen Group
BOSTON, MA--(Marketwire - August 6, 2009) - A recent study, "Lead Lifecycle Management: Building a Pipeline
that Never Leaks," conducted by Aberdeen Group, a Harte-Hanks Company
(NYSE: HHS), explores...