ChannelMix Revolutionizes Media Mix Modeling with Launch of AI-Powered Marketing Impact Modeling™ to Optimize and Predict Marketing Performance & Return on Investment
16 nov. 2023 09h00 HE | ChannelMix
ChannelMix launches Marketing Impact Modeling™—revolutionizing media mix modeling with AI, real-time optimization for a third-party cookiesless future.
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M&C Saatchi Performance Promotes Kabeer Chaudhary to Global CEO
27 juin 2023 09h00 HE | M&C Saatchi Performance
NEW YORK, June 27, 2023 (GLOBE NEWSWIRE) -- M&C Saatchi Performance, global performance marketing agency, announces the promotion of Kabeer Chaudhary, currently the Managing Director for APAC,...
GrowTal Announces Launch of Shopify Dropship Store Launch through Strategic Partnership with MerchMixer
04 avr. 2023 09h00 HE | GrowTal
LOS ANGELES, April 04, 2023 (GLOBE NEWSWIRE) -- GrowTal, the marketplace for hiring top-level marketing professionals most quickly and efficiently, today announces a new offering called the GrowTal...
TransUnion Transforms its TruAudience Marketing Solutions Business with the Integration of Neustar to Improve Marketing Effectiveness Across Industries
16 mars 2023 08h00 HE | TransUnion
CHICAGO, March 16, 2023 (GLOBE NEWSWIRE) -- TransUnion (NYSE: TRU) announced today the expansion of its TruAudience™ marketing solutions line of business which provides marketers, media companies,...
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Purchases and Discovery Among Top Drivers According to Newly Released M&C Saatchi Performance TikTok Report “What TikTok Users Want: The Essential Guide for Performance Marketers”
26 janv. 2023 09h00 HE | M&C Saatchi Performance
NEW YORK, Jan. 26, 2023 (GLOBE NEWSWIRE) -- M&C Saatchi Performance, a leading global performance marketing agency connecting brands to today’s connected consumers, unveiled findings from its...
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Only 1 in 7 Marketers Have Digital Infrastructure to Deliver Mature Hybrid CX
08 déc. 2022 08h00 HE | CMO Council
SAN JOSE, Calif., Dec. 08, 2022 (GLOBE NEWSWIRE) -- It’s no secret that the last few years have upended the way customers want to interact with companies. SAS’ Experience 2030 report released during...
Upwave Announces New Brand Effects Analytics Module to Help Brands See the Long-Term Lasting Impact of Brand Advertising Investment
04 mai 2022 09h00 HE | Upwave
SAN FRANCISCO, May 04, 2022 (GLOBE NEWSWIRE) -- Upwave, the leading analytics platform for brand advertising, today unveiled its new Brand Effects module. As a new module to the Upwave brand...
BLOCKBOARD Presents: The UpNEXT; May 5th, 2022, 4 p.m. at the Friars Club
02 mai 2022 17h00 HE | BLOCKBOARD
NEW YORK, May 02, 2022 (GLOBE NEWSWIRE) -- BLOCKBOARD, the company that brings confidence, efficiency and transparency to marketers in the CTV/OTT space, presents The UpNEXT. This event will take...
Rethinking Marketing: 2022 Finds Pandemic Increased Workload, Reduced Departmental Resources
26 avr. 2022 15h52 HE | YourMarketer LLC
New York, New York, United States, April 26, 2022 (GLOBE NEWSWIRE) -- Survey results found 52% of marketers felt the pandemic left the department with more work and less resources. SJT Marketing...
Upwave Announces New Addition of Social Measurement via Privacy-Friendly Micro Cohorts
04 avr. 2022 09h00 HE | Upwave
SAN FRANCISCO, April 04, 2022 (GLOBE NEWSWIRE) -- Upwave, the leading analytics platform for brand advertising, today unveiled its new ability to help brands measure the impact of brand advertising...