Launchmetrics Acquires Its Main Competitor, DMR, Strengthening Its Data and Analytic Capabilities — Becoming the Undisputed Category Leader in Brand Performance
29 mars 2022 07h46 HE
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Launchmetrics
NEW CITY, N.Y., March 29, 2022 (GLOBE NEWSWIRE) -- Launchmetrics, the leading Brand Performance Cloud for the Fashion, Luxury, Beauty (FLB) industries, announces the acquisition of their largest...
Upwave and the Ad Council Collaborate to Measure Impact of Campaigns
23 mars 2022 09h00 HE
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Upwave
SAN FRANCISCO, March 23, 2022 (GLOBE NEWSWIRE) -- Upwave, the leading analytics platform for brand advertising, today announced the continuation of their successful collaboration with the Ad...
Measurabl Collaborates with Nasdaq to Offer Expansive ESG Performance Tracking and Reporting Capabilities to Corporate Clients
27 janv. 2022 08h00 HE
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Measurabl
SAN DIEGO, Jan. 27, 2022 (GLOBE NEWSWIRE) -- Measurabl announced today a partnership to provide Nasdaq OneReport's clients the option to leverage Measurabl’s leading ESG (environmental, social,...
Upwave Launches Customer Forecast Industry-First Metric to Empower Marketers With the Most Comprehensive Data for Driving Future Customer Growth
18 janv. 2022 09h00 HE
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Upwave
SAN FRANCISCO, Jan. 18, 2022 (GLOBE NEWSWIRE) -- Upwave, the leading brand analytics platform for marketers, today announced the launch of its new platform feature Customer Forecast, designed to...
TVDataNow Announces Appointment of Former LiveRamp Executive Amit Saraf as New Chief Product Officer
16 nov. 2021 09h00 HE
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TVDataNow
SAN FRANCISCO, Nov. 16, 2021 (GLOBE NEWSWIRE) -- TVDataNow, the measurement platform for Connected TV (CTV) and OTT advertising, announced today Amit Saraf has joined the company as its new Chief...
Doceree Launches Unprecedented Measurement Solution to Boost Data Transparency for Life Sciences Brands
29 sept. 2021 09h00 HE
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Doceree
PARSIPPANY, N.J., Sept. 29, 2021 (GLOBE NEWSWIRE) -- Doceree Inc., the first global network of HCP-only platforms for programmatic messaging, announced today the launch of Doceree Perform™, a...
New DISQO Research: Contaminated Data In Siloed Campaign Measurement Threatens Brand ROI
16 juin 2021 09h00 HE
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DISQO
GLENDALE, Calif., June 16, 2021 (GLOBE NEWSWIRE) -- Audience insights platform DISQO today released new research revealing the critical risks marketers face in understanding advertising performance...
Hearst Television Statement on Impressions-based Currency for Local Broadcast TV
08 juin 2021 09h48 HE
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Hearst
NEW YORK, June 08, 2021 (GLOBE NEWSWIRE) -- Eric Meyrowitz, Senior Vice President, Sales, Hearst Television, released the following statement regarding the adoption of impressions-based selling and...
Katz Television Group Supports Impressions-Based Currency for Local Broadcast TV
03 juin 2021 10h51 HE
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Katz Television Group
NEW YORK, June 03, 2021 (GLOBE NEWSWIRE) -- Katz Television Group, the nation’s leading television advertising sales organization representing more than 800 TV stations across a majority of the 210...
ABC Owned Television Stations Statement on Impressions-based Currency for Local Broadcast TV
01 juin 2021 09h46 HE
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TVB Local Media Marketing Solutions
NEW YORK, June 01, 2021 (GLOBE NEWSWIRE) -- Debra OConnell, President, Networks – Disney Media & Entertainment Distribution, The Walt Disney Company, released the following statement regarding...