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OptimizeRx to Present at Dougherty & Company Institutional Investor Conference on September 19, 2017
12 sept. 2017 08h31 HE | OptimizeRx Corporation
ROCHESTER, Mich., Sept. 12, 2017 (GLOBE NEWSWIRE) -- OptimizeRx Corporation (OTCQB:OPRX), a leader in the electronic distribution of co-pay discount coupons and clinical information through...
Patients Are Not the #1 Target for Social Media & Other Digital Marketing Strategies, New Study Finds
16 août 2017 17h42 HE | Cutting Edge Information
RESEARCH TRIANGLE PARK, NC--(Marketwired - August 16, 2017) - A new study of pharmaceutical marketing teams found that the primary digital strategy priority is to educate and communicate with...
The Most Popular Social Media Platforms in the Pharma Industry for 2017 & 2018
09 août 2017 17h56 HE | Cutting Edge Information
RESEARCH TRIANGLE PARK, NC--(Marketwired - August 09, 2017) - A new study of pharmaceutical marketing teams found that the most popular social media forum groups plan to use in the next one to two...
62% of C-Level Executives Dominate the Approval of Pharmaceutical Launch Sequences
17 juin 2016 08h38 HE | Cutting Edge Information
RESEARCH TRIANGLE PARK, NC--(Marketwired - June 17, 2016) - A new study published by Cutting Edge Information found that 50% of Top 10 and Top 50 firms turn to C-level executives when planning launch...
80% of Pharma Companies Have New Product Planning Groups on Brand Commercialization Committees During Early-Stage Development
16 juin 2016 08h36 HE | Cutting Edge Information
RESEARCH TRIANGLE PARK, NC--(Marketwired - June 16, 2016) - A new study of pharmaceutical brand teams found that during the Pre-Clinical and Phase I stages of development, 80% of surveyed companies'...
86% of Managed Markets Account Managers Start Work During Registration Phase
15 juin 2016 09h31 HE | Cutting Edge Information
RESEARCH TRIANGLE PARK, NC--(Marketwired - June 15, 2016) - Overall, 86% of surveyed pharmaceutical companies report that account managers began supporting products during the registration phase of...
Med Ad News and 25th Annual Manny Awards Return
15 janv. 2014 12h10 HE | Outcomes LLC
LIVINGSTON, NJ--(Marketwired - Jan 15, 2014) - Med Ad News (www.medadnews.com), the pharma industry's leading B2B trade publication, and the Manny Awards (www.mannyawards.com), pharma and...