Souhaitez-vous accéder aux communiqués récents ?

Créez un compte lecteur dès aujourd’hui afin de suivre les secteurs et les entreprises qui vous intéressent, et configurer votre tableau de bord.

Se Connecter À Un Compte Lecteur Créer Un Compte Lecteur

12 juil. 2011 09h51 HE | Source: Cutting Edge Information

DTC Advertising Booming in Emerging Markets, but ROI Underperforms in the U.S.

RESEARCH TRIANGLE PARK, NC--(Marketwire - Jul 12, 2011) - The return-on-investment for Direct-to-Consumer advertising in the United States lags behind other promotional methods, such as patient...
30 juin 2011 12h03 HE | Source: Cutting Edge Information

Pharma Marketing Teams Employ Innovative Performance Metrics in Emerging Markets

RESEARCH TRIANGLE PARK, NC--(Marketwire - Jun 30, 2011) - A new report finds that product awareness -- by both physicians and patients -- is rapidly becoming a key performance metric for emerging...
23 juin 2011 09h18 HE | Source: Cutting Edge Information

Physician Assistance Now Topping ROI for Pharmaceutical Marketing

RESEARCH TRIANGLE PARK, NC--(Marketwire - Jun 23, 2011) - 'Provider support' and other physician assistance strategies show some of the strongest return-on-investment among pharmaceutical marketing...
17 mai 2011 09h13 HE | Source: Cutting Edge Information

Pharmaceutical Brands Find Tougher ROI on Direct-to-Consumer Advertising

RESEARCH TRIANGLE PARK, NC--(Marketwire - May 17, 2011) - Direct-to-consumer (DTC) advertising remains a key piece of successful marketing efforts. However, product teams are growing less confident...