Upwave Introduces Industry-First Persuadability Scores™ to Auto-Optimize Brand Investment and Drive Higher Brand Outcomes like Awareness, Consideration, Purchase Intent, and More
28 juin 2023 09h00 HE
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Upwave
SAN FRANCISCO, June 28, 2023 (GLOBE NEWSWIRE) -- Upwave, the leading analytics platform for brand advertising, today announced the launch of its new Persuadability ScoresTM – making it possible for...
Tremor International Group Rebrands as Nexxen
12 juin 2023 06h00 HE
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Tremor International Ltd.
The platforms in the holding company's brand portfolio – Amobee, Tremor Video, Unruly and Spearad – collectively relaunch under one name, signaling a unified, powerful future NEW YORK, June 12, 2023...
Quantcast and FreeWheel Announce New Partnership to Enable Better, More Direct Access to Global Premium Video Publishers
11 mai 2023 13h33 HE
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Quantcast
NEW YORK, May 11, 2023 (GLOBE NEWSWIRE) -- Global advertising technology company Quantcast and FreeWheel today announced a new partnership that allows advertisers direct access to global premium...
PubMatic Launches Activate, Bringing Programmatic Automation to Direct Deals for CTV and Video
08 mai 2023 06h00 HE
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PubMatic, Inc.
NO-HEADQUARTERS/REDWOOD CITY, Calif., May 08, 2023 (GLOBE NEWSWIRE) -- PubMatic (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, today...
SourceKnowledge Acquired by mrge
03 avr. 2023 10h00 HE
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SourceKnowledge
MONTREAL, April 03, 2023 (GLOBE NEWSWIRE) -- SourceKnowledge, the open web, cost-per-click (CPC) ad network that increases yield for publishers and incremental reach for retailers, today announced...
Geometria selects Vengo’s AdServer to connect 1,100 large digital screens in NYC with advertisers
22 mars 2023 09h27 HE
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Vengo Labs
NEW YORK, March 22, 2023 (GLOBE NEWSWIRE) -- Vengo, the leading place-based media technology platform, announces its exclusive programmatic sales partnership with Geometria. Denys Kanel, CEO of...
FatTail Appoints Laura Boodram Chief Revenue Officer to Bolster Customer Experience as Adtech Firm Scales
30 janv. 2023 09h00 HE
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FatTail, Inc.
Longtime client and partner success leader moves into revenue role as FatTail launches the only marketplace for automated direct deals LOS ANGELES, Jan. 30, 2023 (GLOBE NEWSWIRE) -- FatTail, the...
PubMatic-Research: Zwei Drittel der europäischen Retailer werden ihre Investitionen in Commerce Media erhöhen
25 janv. 2023 05h20 HE
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PubMatic, Inc.
LONDON, Jan. 25, 2023 (GLOBE NEWSWIRE) -- PubMatic (Nasdaq: PUBM) ist ein unabhängiges Technologieunternehmen, das die Lieferkette der Zukunft für digitale Werbung bereitstellt. Das Unternehmen...
Research from PubMatic Reveals Two-Thirds of European Retailers are Increasing Investment in Commerce Media
25 janv. 2023 05h20 HE
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PubMatic, Inc.
LONDON, Jan. 25, 2023 (GLOBE NEWSWIRE) -- PubMatic (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, announced findings from a new report...
AUDIENCEX Announces Garrett MacDonald as New Chief Commercial Officer
12 janv. 2023 09h00 HE
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AudienceX
MARINA DEL REY, Calif., Jan. 12, 2023 (GLOBE NEWSWIRE) -- AUDIENCEX, the programmatic advertising partner built for delivering results, today announced a significant addition to its leadership team,...