Spaceback Social CTV Brings the Power of Social Media Content to CTV Advertising
28 sept. 2023 09h00 HE
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Spaceback
Spaceback, the leading creative automation platform announced its new offering: Social CTV. CB2 pilots the new offering to bring social media posts to CTV.
33 Degrees Convenience Connect Selects Vengo as Its Exclusive Programmatic Seller
21 sept. 2023 12h45 HE
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Vengo Labs
NEW YORK, Sept. 21, 2023 (GLOBE NEWSWIRE) -- 33 Degrees Convenience Connect (“33 Degrees”), a leader in convenience store media, today announced its partnership with Vengo™, the leading place-based...
Nexxen Partners with Lumen to Deliver Its First High Attention CTV Solution, Complementing the Launch of Nexxen’s Pre- to Post-Campaign Attention Measurement Offering
08 août 2023 09h00 HE
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Nexxen
NEW YORK, Aug. 08, 2023 (GLOBE NEWSWIRE) -- Nexxen, a global, unified advertising technology platform with deep expertise in video and Connected TV ("CTV"), today announced a partnership with Lumen...
Nexxen and H/L Bridge Linear-to-Digital Gap for Local Advertisers
01 août 2023 09h00 HE
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Nexxen
NEW YORK, Aug. 01, 2023 (GLOBE NEWSWIRE) -- Nexxen, a global, unified advertising technology platform with deep expertise in video and Connected TV ("CTV"), has joined forces with H/L, a renowned...
Ad Overexposure on Streaming Networks Shown to be a Detriment to Both Brands and Streaming Platforms
12 juil. 2023 09h26 HE
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Nexxen
NEW YORK, July 12, 2023 (GLOBE NEWSWIRE) -- Repeated ad exposures might not be a new phenomenon, but it doesn’t make the experience any less annoying for viewers, 87% of whom agree that they see too...
Upwave Introduces Industry-First Persuadability Scores™ to Auto-Optimize Brand Investment and Drive Higher Brand Outcomes like Awareness, Consideration, Purchase Intent, and More
28 juin 2023 09h00 HE
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Upwave
SAN FRANCISCO, June 28, 2023 (GLOBE NEWSWIRE) -- Upwave, the leading analytics platform for brand advertising, today announced the launch of its new Persuadability ScoresTM – making it possible for...
Tremor International Group Rebrands as Nexxen
12 juin 2023 06h00 HE
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Tremor International Ltd.
The platforms in the holding company's brand portfolio – Amobee, Tremor Video, Unruly and Spearad – collectively relaunch under one name, signaling a unified, powerful future NEW YORK, June 12, 2023...
Quantcast and FreeWheel Announce New Partnership to Enable Better, More Direct Access to Global Premium Video Publishers
11 mai 2023 13h33 HE
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Quantcast
NEW YORK, May 11, 2023 (GLOBE NEWSWIRE) -- Global advertising technology company Quantcast and FreeWheel today announced a new partnership that allows advertisers direct access to global premium...
PubMatic Launches Activate, Bringing Programmatic Automation to Direct Deals for CTV and Video
08 mai 2023 06h00 HE
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PubMatic, Inc.
NO-HEADQUARTERS/REDWOOD CITY, Calif., May 08, 2023 (GLOBE NEWSWIRE) -- PubMatic (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, today...
SourceKnowledge Acquired by mrge
03 avr. 2023 10h00 HE
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SourceKnowledge
MONTREAL, April 03, 2023 (GLOBE NEWSWIRE) -- SourceKnowledge, the open web, cost-per-click (CPC) ad network that increases yield for publishers and incremental reach for retailers, today announced...