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22 oct. 2018 10h00 HE | Source: Proof Analytics

Fortune 1000 C-Suite Survey: 96% See Their Marketing & PR Teams as “Unwilling or Unable” to Prove ROI; Increasingly, Top Companies Are Turning to Finance, Procurement to Lead the Effort

All but one of the 400+ C-suite respondents said they believe in the power of great marketing and communications to create business valueMost leaders said that their marketing team had failed to...
15 mai 2018 09h45 HE | Source: Proof Analytics

Allison+Partners First Global Agency to Adopt Proof Analytics

PHOENIX, Ariz., May 15, 2018 (GLOBE NEWSWIRE) -- Proof Analytics announced today that top marketing communications agency Allison+Partners will roll out its award-winning business impact analytics...
17 avr. 2018 10h00 HE | Source: Proof Analytics

Industry First: Proof P/360 Links Talent to Value, Delivers End-To-End Attribution Analytics for Networks of Individuals and Teams

A company is a network of individuals who have come together to interact for some business purpose. The right synergy of those individual contributions is what delivers the company’s performance and...