The RuokaPirkka magazine will help K-food store customers plan their daily meals. Every issue will have recipes and tips for daily and more festive occasions. The meal recipes will be categorised according to cooking time so that there will be less than 5-minute, less than 15-minute, less than 30-minute, from 30 to 60-minute and over 60-minute recipes to help time-pressed cooks.
In addition to recipes, the magazine will feature topical food articles and interviews of food-related people. Naturally Kesko Food's and K-food stores' own Pirkka products will be covered in connection with novelty introductions and relevant topics. The K-Plussa benefits and chain-specific special offers of the week will also be included in each issue.
RuokaPirkka is targeted to consumers who do the daily food shopping for the household, want new ideas and are willing to try new things. The magazine will also be a complementary service to K-Plussa card holders.
"The new customer magazine will support Kesko Food's strategy which emphasizes service and quality. By offering customers ready meal solutions the magazine also helps deliver K-food stores' new customer promise 'What are we having today?' introduced early this spring. We also want the magazine to convey the message of K-food stores' emphasis on food, diversity and low prices," says Marketing Director Juha Andelin.
RuokaPirkka will be published in both Finnish and Swedish and the print run will total nearly one million copies. They will be available for customers towards the end of the week in separate racks in all K-food stores. The theme of the first issue coming out just before Mothers' Day will be 'at home with the family' and there will be, for example, recipes for festive meals with wine recommendations.
Starting from 4 May, RuokaPirkka will also be available at www.ruokapirkka.fi. All recipes will be included in the reformed Pirkka recipe service at www.pirkka.fi.
Further information:
Niila Rajala, Vice President, Kesko Food Ltd, tel. +358 1053 37100, or +358 50 555 5561
Juha Andelin, Marketing Director, Kesko Food Ltd, tel. +358 1053 37180,
or +358 500 504302
Niila Rajala, Vice President, Kesko Food Ltd, tel. +358 1053 37100, or +358 50 555 5561
Juha Andelin, Marketing Director, Kesko Food Ltd, tel. +358 1053 37180,
or +358 500 504302
Photos are available at www.vision.fi/ruokakesko, user name ruoka and password pirkka.