With Nokia "Rewrite the Rules"

The campaign aims to communicate Nokia´s position as a leading Mobile Internet company. The major target group will be the top management of network operatos and ISP´s. Nokia will address the target group's business values; business opportunities, time-to-profit, applications and services. All of these show Nokia´s strength in Mobile Internet and builds up the image of Nokia as a leading company in the Mobile Information Society.

Mauri Metsäranta, Director, Marketing Communications, Nokia Networks: "The theme, Rewrite the Rules, is not only a slogan, but really the attitude that Nokia Networks will have in all communications. We have handled promotion focusing more on one-to-one communication with clients, but now we are also building an extensive advertising and promotional marketing campaign to support business and marketing efforts globally. Since the end user needs will be the most powerful driver in the communications market, Nokia Networks will talk about business, applications and services instead of products and technology solutions."

Nokia is paving the way to the mobile information society with its innovative products and solutions. Nokia is the leading mobile phone supplier and a leading supplier of mobile, fixed and IP networks, related services as well as multimedia terminals. In 1999, net sales totaled EUR 19.8 billion (USD 19.9 billion). Headquartered in Finland, Nokia is listed on the New York (NOK), Helsinki, Stockholm, London, Frankfurt and Paris stock exchanges and employs more than 55 000 people.