Nestlé Argentina: Acquisition in the Petfood Sector
| Source: Nestlé S.A.
With this acquisition, Nestlé Argentina will become the country's leading petfood company. Its strong distribution network will allow Nestlé to use the full potential of the brands 'Dogui' and 'Gati' and to increase the presence of its international brands 'Friskies' and 'Alpo' in the local market. At the same time, this new platform will permit Nestlé to reinforce its presence in the petcare market of other Mercosur countries.
Nestlé is one of the worldwide leading companies in technology, production and marketing of petfood and, through acquisitions such as Alpo (1994), Spillers (1998) and now Cargill S.A.C.I., has significantly strengthened its geographical and product presence in the petcare sector, which still has a high growth potential.
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