This season's Nokia Snowboard FIS World Cup will begin on November 11. Tignes, France will be the setting for the opening event. This is the third year of Nokia's three-year sponsorship agreement. The sponsorship agreement has also been extended to include a fourth season during the 2001/2002 Winter Olympics. The Nokia Rider Team of snowboarders will again participate in the Nokia Snowboard FIS World Cup.
"We are very happy to extend our 3-year sponsorship agreement with an additional season. The experience has been a positive one for us and strengthened the Nokia brand. Snowboarding is also a sport that reflects our company values particularly well," says Pekka Rantala, Vice President, Marketing Services, Nokia Mobile Phones, Europe and Africa. "We are pleased to continue working with the Nokia Rider Team. Nokia and the Nokia Riders share the same values of creativity, freedom and individuality, and both enjoy doing things differently. With their positive attitude towards life and commitment to excellence, the Nokia Riders have been exemplary ambassadors for Nokia."
The Nokia Snowboard FIS World Cup features Halfpipe, Parallel Slalom and Snowboard Cross, Giant Slalom, and Parallel Giant Slalom. In addition to the FIS World Cup, Nokia is also involved in local European snowboard sponsorship programs in Austria, Switzerland, Germany, and France for example. In South America Nokia is currently sponsoring the South American Continental Cup series in snowboarding taking place in Brazil, Chile, and Argentina.
In just over a decade, snowboarding has become one of the most popular winter sports in the world. And today it is much more than just a sport. It is a lifestyle and has an ambience of its own. The snowboarding culture affects millions of participants and fans, from the clothes they wear to the music they listen to.
For more information about Nokia and snowboarding, visit the NOKIA Snowboard summer website at www.nokia.com/snowboard.
Nokia is paving the way to the mobile information society with its innovative products and solutions. The company is the leading mobile phone supplier and a leading supplier of mobile, broadband and IP networks, related services as well as multimedia terminals. In 1999, Nokia's net sales totaled EUR 19.8 billion (USD 19.9 billion). Headquartered in Finland, Nokia is listed on the New York (NOK), Helsinki, Stockholm, London, Frankfurt and Paris stock exchanges and employs more than 56,000 people.
Further information:
Nokia Mobile Phones, Communications, Tel. (Int): +358 10 5051
www.nokia.com
The Nokia Snowboard FIS World Cup 2000/2001 event schedule:
November 11-12 Tignes France
November 24-26 Kaprun Austria
December 1-3 Tandadalen Sweden
December 8-10 Whistler Canada
December 16-17 Mt. Ste. Anne Canada
January 5-7 Kreischberg Austria
January 10-11 Schönried Switzerland
January 13-14 Morzine/Les Gets France
January 17-19 Olang Italy
February 3-4 Spitzing Germany
February 9-11 Berchtesgaden Germany
February 17-18 Ashiakawa Japan
February 23-25 Sapporo/Makomanai Japan
March 1-4 Park City USA
March 14-18 Ruka Finland