Raising the fashion quotient in mobile phones, Nokia today launched a new mobile phone which exudes cool elegance and sophistication, offering an array of innovative and personalisation features.
Making a subtle yet distinctive fashion statement, the stylish Nokia 8250 was unveiled in sophisticated launch events across key Asia Pacific markets – Australia, China, Hong Kong, Singapore and Taiwan. The product will be available in the first quarter of 2001.
The theme of the launch events - "Walk on the Blue Side" - reflects the product's personality of cool sophistication, elegance and its chic blue backlight. Held in trendy venues across the key Asia Pacific markets, the "blue" theme was carried through from the décor to the attire of the guests and performers for the evening. Special creations of "blue calypso" cocktails or flambé drinks were served for added panache. Highlights of the launch events also include appearances by local celebrities, models and popular jazz performers.
"Fashion has become very much an integral part of people's lives today, and consumers' tastes and preferences vary according to their needs and personality. With consumers becoming increasingly style-conscious even in their choice of mobile phone, Nokia is offering consumers a new fashion product, the Nokia 8250 which will appeal to self-assured and confident individuals who look for that added touch of sophistication to suit their personality and lifestyles, " said Bengt-Ake Gyllenberg, Vice President for Sales, Nokia Mobile Phones Asia Pacific.
Enhancing the Nokia 8250's chic design is its unique bright blue LED backlight. The X-shaped menu icon in the keypad with the centre row differentiated in grey tones gives it increased usability and visual clarity.
Apart from its chic design, the Nokia 8250 is equipped with a host of innovative and user-friendly features. These features include the SMS Chat for point-to-point chat as well multi-point chat with Nokia FriendsTalk where operators' services are available, picture messaging and ringing tone composer.
High on personalisation options, this dual band GSM 900/1800 with EGSM (Extended GSM) 900 phone also supports downloadable personal profiles such as screen savers, ringing tones, profile names and voice dialing.
To cater to different moods and styles, the Nokia 8250 offers an exclusive range of changeable Xpress-on(TM) covers in four unique colours – Illicit Green, Mysterious Blue, Elusive Gold and Bewildered Red. In the standard sales package, the phone comes in a Clandestine Silver Xpress-on(TM) cover.
The Nokia 8250 is equipped with Chinese phone management features including Phonebook, Calendar notes, SMS and SMS Chat. Weighing 81 grams with a 650 mAh Li-ion semi-fixed battery, this stylish mobile phone provides a talktime of up to 3 hours 20 min and a standby time of up to 150 hours. It also comes with a lanyard connection for trendy carrying options.
A leader in the cellular industry in many markets in Asia Pacific, Nokia provides innovative, industry leading and market-relevant technology and products to around 30 diverse markets in the region.
Nokia is the world leader in mobile communications. Backed by its experience, innovation, user-friendliness and secure solutions, the company has become the leading supplier of mobile phones and a leading supplier of mobile, fixed and IP networks. By adding mobility to the Internet Nokia creates new opportunities for companies and further enriches the daily lives of people. Nokia is a broadly held companies with listings on
six major exchanges.
Further information:
Nokia Mobile Phones Asia Pacific
Wong Ai Fong
Director, Communications
Tel. +65 377 0308, fax +65 477 5510
Loretta Lee
Communications Manager
Tel. + 65 477 5397, fax +65 477 5510
www.nokia-asia.com
www.nokia.com