Eyetide Media Re-Invents Online Photo-Sharing

Users to Create, Update, and Share Their Personal Screensavers Automatically, Using Eyetide's Free Screensaver Builder


SAN FRANCISCO, April 5, 2001 (PRIMEZONE) -- People take photos to document and share memories, and Eyetide's new service, the Eyetide Screensaver Builder (http://personal.eyetide.com/builder), is re-inventing the way people share photos online. Eyetide Media, Inc., developer of the next-generation screensaver network(tm), is extending its unique, patent-pending screensaver software -- the Eyetide Viewer(tm) -- to offer users the only personal screensaver product that automatically delivers photos to friends' desktops.

Eyetide Screensaver Builder users create their personal screensaver by uploading image files from their computer and then adding captions, photo credits, and links to related Web sites if they choose. Once their initial batch of images is uploaded (creating the user's first "Image Collection") users can 1) share their personal screensaver Collections with friends; 2) share individual images by sending electronic greeting cards; 3) update shared Collections automatically by adding new images; and 4) add new images or organize images by adding new Collections to their screensaver at any time.

"Until now, sharing photos online has been a static, dysfunctional, and non-user-friendly experience. With the Eyetide Screensaver Builder, we've created the ultimate photo-sharing environment that leverages the popularity and ease of screensavers, and allows people to automatically distribute photos to their friends' desktops around the world," said Evan Nisselson, Eyetide's SVP of Content and Product Strategy. "This product is revolutionizing the way personal photos are being shared online."

Within the screensaver, users can navigate a mouse-activated toolbar to read the image caption or save the image as wallpaper. In addition, users can jump to Eyetide's Web site to add screensaver images from Eyetide's network, including Collections from movies, NFL teams, exotic travel, and more. All of Eyetide's professional Image Collections consist of high-quality imagery, and more than one Collection can be selected at a time. As a result, users can vary their screensaver "slideshow" by choosing to see images from the Miami Dolphins and Charlie's Angels Collections, for example, in addition to their personal images.

In the coming weeks, Eyetide will add the ability for users to order prints, posters, and other photo products right from their screensaver, saving them time spent navigating multiple Web pages.

About Eyetide Media, Inc.

Eyetide Media, Inc. has created a software platform that revolutionizes the way media assets are distributed and viewed via the Internet. Eyetide's next-generation screensaver network turns the idle computer screen into a new media channel, allowing partners to broadcast rich interactive content directly to user desktops everyday. Eyetide's present media partners include Sony Pictures, the NFL, Imax, and Aurora Photos.

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CONTACT: Eyetide Media, Inc.
         Jake Brooks
         (415) 615-9980 x205
         jake@eyetide.com
         http://www.eyetide.com