SAN FRANCISCO, Aug. 24, 2001 (PRIMEZONE) -- washingtonpost.com, an award-winning online news, information, and entertainment resource, is joining forces with Eyetide Media Inc., developer of the next-generation screensaver network(tm), to deliver content straight to users' computer desktops. (www.eyetide.com/washingtonpost)
Using Eyetide's screensaver application-the Eyetide Viewer(tm)-users can enjoy full-screen photos and direct links to washingtonpost.com. With one click, users can review additional breaking news summaries, special reports, and the best world events photos taken in the past 24 hours.
"Delivering washingtonpost.com to desktops is another way in which we're giving users quick, convenient access to our news coverage and multi-media offerings," said washingtonpost.com CEO Christopher M. Schroeder. "By using Eyetide's platform to provide photos and direct access to our news and information, we are offering users incredible photojournalism and one more way to customize their washingtonpost.com experience."
The washingtonpost.com screensaver delivers high-quality photos taken by Washington Post photographers on assignment around the world. Photo content includes world events, politics, travel, sports, entertainment, health, and more. Displayed in full-screen, these photos are part of an interactive experience that includes links to actions and information. Links are accessed through a sleek, mouse-activated toolbar that enables users to jump directly to the washingtonpost.com Website to collect the news and information they want. In addition, users can browse the last 24 hours in photos or look at photos reflecting the last seven days in world events. Finally, it's simple and easy; users can receive new images automatically every day, through an unobtrusive background download process.
"By leveraging Eyetide's platform, washingtonpost.com is engaging users through full-screen photos and providing quick access to the latest news and information right from the desktop," said co-founder Lars Albright, Eyetide's VP of Business Development. "Not only is washingtonpost.com using the Eyetide platform to expand its on-screen branding, they are drawing users back to their Website again and again."
About washingtonpost.com
washingtonpost.com (www.washingtonpost.com) is an award-winning news, information and entertainment resource on the World Wide Web. Local, national and international users look to washingtonpost.com as the source of The Washington Post online. The site offers the day's Washington Post, continually updated news coverage, breaking stories and extensive original content, as well as a growing suite of cultural, community and commerce services that make it the definitive guide to Greater Washington. washingtonpost.com is published by Washingtonpost.Newsweek Interactive, the new-media and electronic-publishing subsidiary of The Washington Post Company. (NYSE:WPO).
About Eyetide Media, Inc.
Eyetide Media, Inc. (www.eyetide.com) has created a software platform that revolutionizes the way media assets are distributed and viewed via the Internet. Eyetide's next-generation screensaver network turns the idle computer screen into a new media channel, allowing partners to broadcast rich interactive content directly to user desktops every day. In addition to the Colorado Avalanche, Eyetide's present media partners include Major League Baseball, the Denver Broncos, the Miami Dolphins, Sony Pictures, Magnum Photos, and more.
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CONTACT: Eyetide Media Inc.
Anne Roy
(415) 615-9980 x214
anne@eyetide.com
washingtonpost.com
Don Marshall
(703) 469-2721
don.marshall@wpni.com