CHICAGO, Sept. 10, 2001 (PRIMEZONE) -- Research International is launching the public face of a major strategic change, via a new corporate identity. The USA network of seven offices located across the nation has adopted the new worldwide corporate identity, which reflects substantial changes made within Research International. The company has been redesigned to best meet the changing custom research needs of domestic and global clients.
Alex V. Vayslep, Research International CEO, USA is communicating the message of the new Research International to USA clients, as stated by Jon Wilkinson, group chairman and CEO:
"Over the past two years, we talked to a wide range of clients about what they need from market research. Their message was clear. They want the detail -- sharp, focused answers to specific business problems -- faster than ever before. And they need an agency who can work with them as a partner to provide the big picture -- the marketing knowledge and consumer insight which inspire and guide strategy. What we heard has driven a fundamental re-engineering of Research International. Our objective has been to create a new kind of research company, equipped to meet the new challenges, and working closely and proactively with clients to deliver what they are asking for."
Over the past 18 months, the company has entirely redesigned the way it works for clients, trained all its staff in new client service approaches, and restructured its organization and introduced new Web-based knowledge management tools to enable it to deliver the new offer.
As a reflection of the changes, all Research International companies worldwide moved to an innovative new identity. It consists of a corporate mark made up of two images -- a lower image containing a precise drop of water, and an upper image containing an ocean wave.
The new mark symbolizes how Research International now works for clients. The drop represents how the company delivers detailed answers to business problems, and the ocean represents the `big picture' -- the stream of strategic knowledge the new strategy provides to clients.
"Our new identity is the external, visual expression of the changes we have made in the United States operations and across the global Research International network. A public commitment to delivering on our strategy," said Vayslep. The core mark, which is accompanied by the name rendered in a new typeface, is supported by three additional sets of images. These are designed to maintain the core idea of the "big picture" and the specific detail -- a field of sunflowers and a close up of the center of the flower; an aerial view of the forest and a focus on a single leaf; a view of sand dunes and a single footprint. All the images are used with the logo on supporting materials and on the new Website at www.riusa.com
About Research International
The headquarters of Research International in the United States is located in Chicago, IL, with other offices in Cambridge, Miami, Minneapolis, New York, Phoenix and San Francisco. The company delivers both domestic and international custom-designed, qualitative and quantitative research studies, large-scale tracking projects, and seamless customer care solutions, with particularly strong experience in the consumer packaged goods, technology, energy, financial services, healthcare and telecommunications industries.
For more information, visit the web site: www.riusa.com, or call Jacqueline Speckin, Vice President, Marketing: 312-981-5722.
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CONTACT: Research International, USA, Chicago
Alex V. Vayslep, CEO
312-981-5800
Jacqueline Speckin, Vice President, Marketing,
312-981-5722