PHILADELPHIA, Sept. 20, 2001 (PRIMEZONE) -- Although nobody knows the full bounty of medical miracles the 21st century will bestow on mankind, it has already delivered an astounding one: a cure for hemorrhoids.

A revolutionary new procedure called "Doppler Guided Hemorrhoid Artery Ligation" -- or "DGHAL" -- can now make even the largest, most painful hemorrhoids disappear for good.

Exactly how does DGHAL work? Well, it begins by employing Doppler Guided Ultrasound. Or DGU. Through DGU, all the arteries that supply blood to the hemorrhoids are pinpointed precisely. (Incidentally, conventional medical wisdom always had it, there were just three of these hemorrhoid supporting arteries. Now it turns out there are six.) Then a remarkable new instrument called a KM-25 is brought into play. Through a quick, painless maneuver, the KM-25 ties off or "ligates" these arteries. What happens next is downright amazing. Yet perfectly logical. The offending hemorrhoids are suddenly without life support. They then simply shrink and die. Never to return. Ever.

Unlike a hemorrhoidectomy (the previous, highly imperfect way of dealing with the problem) this procedure requires no general anesthesia. Or hospital stay. Or extended recuperation period. DGHAL is easily performed in a doctor's office. It takes about 20 minutes and causes virtually no discomfort. Most patients can return to work within 48 hours.

DGHAL is an approach that is just being introduced to the United States. However it has already decisively proven itself in other parts of the world.

Take Europe. An estimated 20,000 procedures have been done there over the past five years. The results? More than a 95% success rate with zero recurrence of hemorrhoids.

DGHAL has also had the same outstanding results in Japan and Australia. Small wonder that surgeons in country after country are embracing it as the treatment of choice for hemorrhoids.

From any standpoint, DGHAL's track record has been nothing short of spectacular. So much so that the innovation at the center of the DGHAL procedure -- the aforementioned KM-25 -- has now been officially approved by the FDA.

Want to learn more about DGHAL? Perhaps even set up an appointment with a doctor specializing in the procedure? You can. A brand new medical facility will be opening right here in Philadelphia.

It'll be called the DGU Center For Advanced Hemorrhoid Care. You'll be able to reach them at 1-888-539-7625.

CONTACT: The DGU Center For Advanced Hemorrhoid Care, Philadelphia 
         Charles E. Keysock
         (888) 539-7625