TURKU, Finland, Feb. 5, 2002 (PRIMEZONE) -- The software company Hotellinx Systems Ltd. has launched new efficient marketing tools for the hospitality industry.
Hotellinx's new Yield Management tools are part of the recently released Hotellinx Suite software package, the previous versions of which are used in hundreds of hotels around the world. Especially the marketing oriented thinking, of which Yield Management is one part, has quickly increased the number of users of this Finnish software package, which has sales offices in about 20 countries.
The ability to sell products at 'the right price' has great impact on the profit in all areas of business. The Yield, or Revenue, Management theory is one important method to achieve better profit, and today optimal pricing is more important than ever, since new technology has opened so many new sales channels.
Even though Yield Management has been commonly known and accepted for a long time, the advanced methods have been laborious and expensive to use. Now, with the new Hotellinx software, a hotelier can easily describe his visions of marketing using historical information. An almost endless number of scenarios, based on different assumptions regarding the market behaviour can be created. The software will then start to follow sales progress, and based on the appropriate rules, automatically release and close different rates and offers.
The beauty of the systems lies in the automation. As soon as a strategy has been chosen, the system will take care of analysis and follow up. The right prices are automatically offered and rates unsuitable for the chosen strategy will be closed out and/or more suitable rates released. Continuously analysing the situation to make prizing decisions for hundreds of days is too laborious to do even weekly without special tools, but the new software does it daily without any effort.
The manager's presence for supervising daily sales functions is no longer needed and he can instead concentrate on improving his marketing strategies, while the reservation software controls that the most profitable rates are used.
By offering an easy, internationally usable package, in which Yield Management does not need to be separately installed, Hotellinx has brought a new functional model to hospitality software markets. Since the Yield Management in Hotellinx Suite is seamlessly integrated with the rest of the package, all data are produced, analysed and utilised in the same system, without any special actions from the user. Hotellinx has targeted its new package at the most progressive international hotels, operating in the markets with the strongest competition.
This information was brought to you by Waymaker http://www.waymaker.net