Austrian mobile network operator ONE launched ONE COMPASS a new location-based service for mobile subscribers on 11th June. Based on Nokia’s mPosition solution, ONE COMPASS will allow users to seamlessly receive a wide range of location-based useful information. The location-based information may either be retrieved by SMS or WAP.
With ONE COMPASS Leisure, customers are able to identify for instance the nearest live event, cinema or dance club. It answers questions such as: ”Which movie starts soon in the nearest cinema?” or ”Where will the next jazz concert take place?” The category ”Free admission” lists all events with no admission fees in the neighborhood. With categories such as “live music” or “party” there are no obstacles to spending an evening creatively.
ONE COMPASS Information makes provisions for emergency situations. This service offers the addresses of the nearest hospitals, pharmacies, banks or police stations, regardless of whether the customer is looking for a pharmacy or a restaurant. Users may select even further within individual categories, for instance according to the type of restaurant (Italian or Chinese) or opening hours (meals after midnight).
“We are delighted to bring this new advanced service to the Austrian market,” says Joergen Bang-Jensen, CEO of ONE. “This cements our position as Austria’s most innovative and responsive mobile-service provider. We see a clear demand in this market for services adding the dimension of location to a user’s communication experience, making mobiles even more indispensable than they are today.”
“The launch of ONE COMPASS shows ONE’s dedication to bringing its customers the latest that wireless technology has to offer,” says Louis Hedberg, Account Director, Nokia Networks. “ONE is broadening the horizons of its customers by giving them another lifestyle tool – the ability to locate the help, services, and other locations they need, even in unfamiliar territory.”
These exciting service possibilities are made possible with the industry-leading Nokia mPosition solution. Nokia mPosition finds a subscriber’s physical location and presents them with new value-added services made to order for that particular place on the map. The Nokia mPosition solution makes use of intelligent applications, multiple location-detection methods, location middleware and mobile terminals. The 3GPP standardized location methods used allow operators early access to specific markets with a cell ID-based solution, as well as with more accurate neighboring-cell measurement solutions. The methods provide an investment-secured evolutionary path to E-OTD (enhanced observed time difference) and A-GPS (assisted global positioning system) covering GSM, 3G (WCDMA/EDGE) and All-IP RAN networks.
It is both scalable and flexible, providing early market access and a secure growth path from 2G to 3G, with maximum reuse of existing network elements. This offers operators a remarkable improvement in payback time of up to 30% compared to using separate location-detection technologies for 2G and 3G networks.
About Nokia
Nokia is the world leader in mobile communications. Backed by its experience, innovation, user-friendliness and secure solutions, the company has become the leading supplier of mobile phones and a leading supplier of mobile, fixed broadband and IP networks. By adding mobility to the Internet, Nokia creates new opportunities for companies and further enriches the daily lives of people. Nokia is one of the most broadly held companies in the world with listings on six major exchanges.
ONE facts & figures
In October 1998, the communications company ONE launched Austria’s only nation-wide GSM-1800 mobile telephony network. Apart from mobile telephony, ONE also offers the Internet product i-ONE and the fixed-line solution f-ONE. At the end of March 2002, ONE had about 1,550 employees and more than 1.6 million customers (1.35 m mobile, 140,000 fixed line and 139,000 Internet). Turnover in 2001 amounted to € 574.12 m. ONE has a population coverage of 97%. ONE is the only mobile telephony operator to offer GPRS and HSCSD (ONE High Speed) in Austria. To date ONE has invested € 1.55 bn in Austria, € 240 m in the year 2001. ONE (Connect Austria GmbH) is owned by German E.ON (50.10%), Norwegian Telenor (17.45%), Orange (17.45%) and Tele Danmark (15%).
Further information:
Communications Department, Nokia Networks
Tel. + 358 (0) 7180 38195
E-mail nokia.networks@nokia.com
www.nokia.com
ONE, Michael Sprinzl, Tel. 0699-1699 3704
ONE, Sandra Tesar, Tel. 0699-1699 3485
For this text and other press information go to: www.one.at/presse/