SANTA MONICA, Calif., June 3, 2003 (PRIMEZONE) -- Scott Blum, whose third successful company Buy.com set the record for fastest growing company in U.S. history, today announced that Bruce Redditt -- Executive Vice President of the Omnicom Group -- has joined the Advisory Board for his upcoming direct response network, which includes the television show, BuyTV.
Redditt joins previously announced Advisory Board members Jeffrey Berg, chairman and chief executive officer of International Creative Management, Inc. (ICM); Frank Biondi, former chief executive officer of Universal Studios and Viacom, Inc.; Donald M. Kendall, co-founder of PepsiCo, Inc.; Jacques Nasser, former president and chief executive officer of Ford Motor Co.; and Ken Ziffren, a founding partner of Ziffren, Brittenham, Branca, Fischer, Gilbert-Lurie & Stiffelman LLP.
"We are delighted that Bruce has joined our Advisory Board. His experience in entertainment and with Omnicom Group, the world's largest owner of advertising agencies and marketing services companies, will help us in forming alliances and synergies between BuyTV and America's most admired brands," said Blum.
"Direct response media is changing the way consumers make purchase decisions and is forging new relationships between brands and consumers," added Redditt. "BuyTV offers an exciting new package of entertainment and commerce that should appeal to many brands and resonate with consumers."
BuyTV integrates the elements of an entertainment news show, a late night talk show and a shopping network to create a one-of-a-kind interactive experience on television.
Bruce Redditt Biography
Since joining Omnicom Group in 1998, Bruce Redditt has led the company's initiatives in entertainment marketing and in developing non-traditional media solutions for some of its largest clients. He is responsible for the acquisitions of key entertainment, sports and event marketing companies and for establishing strategic alliances with Hollywood's top talent and production agencies. He was also instrumental in Omnicom's early entry in Internet marketing services and its consolidation into a formidable core capability. He reports to the company's President and Chief Executive Officer.
Prior to joining Omnicom, he was executive vice president of Sony Pictures Entertainment during the launch of "Jerry Maguire," "Men in Black," and "Air Force One." Prior to that, he headed corporate communications and advertising at GTE Corporation during that company's deregulation and wireless expansion strategies. He serves on the boards of Max Worldwide and Direct Response Network. Bruce Redditt is a graduate of Florida State University and also serves on the FSU College of Business Advisory Board.
Omnicom Group owns more than 130 marketing services agencies worldwide including advertising networks BBDO, DDB and TBWA/Chiat/Day and is one of the largest buyers of media and sponsorship properties in the world. Omnicom Group companies provide marketing services for some of the most admired brands in the world including Pepsi, Anheuser Busch, DaimlerChrysler, VISA, Apple, Cingular, Hewlett Packard and Federal Express.