PHILADELPHIA, July 9, 2003 (PRIMEZONE) -- MEDIA ADVISORY --
What: Fun, FREE event: The search for the world's best LEGO(r)
builders comes to Philadelphia on its way through America,
Canada and more than 180 cities across Europe
When: July 18, 12:00 p.m. -- 5:00 p.m.
July 19, 11:00 a.m. -- 5:00 p.m.
July 20, 11:00 a.m. -- 5:00 p.m.
Where: Penn's Landing, at Columbus Blvd. & Walnut St.
Look for the large white tents in the Walnut East Parking Lot
Cost: Free to the public
Details on LEGO's "What Will YOU Make, Philadelphia" Challenge:
-- Kids and adults are invited to:
-- Learn tips and tricks when you share your model with a
MasterBuilder in our "Antique Road Show" style tent
-- Participate in Philadelphia-specific storytelling through
building
-- Join family building challenges, and learn new games using
LEGO bricks
-- Children will be named "Official LEGO Builders" and will receive
their license to build like the Masters!
-- The winner of the worldwide search will go behind-the-scenes
in Denmark to help LEGO Masters build a life-sized model for
public display
-- For information on other event dates and locations, visit
www.LEGO.com/create or call LEGO at 1-800-422-5346
PHOTO OPS & MEDIA RESOURCES:
-- Carnival atmosphere with tents, and 6-foot-tall robot of more than
20,000 bricks
-- Colorful, high-energy areas for children of all ages to Make &
Create with LEGO
-- MasterBuilders teaching Philadelphia-area kids tips, tricks and
building secrets
-- Photos and B-roll of celebrity-studded kick-off event in New York
City
For ON-SITE AND IN-STUDIO INTERVIEWS with the LEGO MasterBuilder, contact Alex Laurelli: 415-249-6760 or laurellia@ruderfinnswitzer.com
The Penn's Landing Corporation logo is available at: http://media.primezone.com/prs/single/?pkgid=349