MEDIA ADVISORY, Oct. 20, 2003 (PRIMEZONE) -- HOLIDAY FEATURE -- Ask Jeeves reveals America's favorite Halloween costumes:
As Families Across the Country Get Ready to ``Trick or Treat''
America's No. 2 Search Engine Releases Web's
Top Halloween Costume Searches
Data Based on Thousands of Halloween Searches on Ask Jeeves Each Day
WHO: Ask Jeeves(r) at Ask.com(r) - The no. 2 search engine
on the Web
WHAT: As America prepares for this years Halloween festivities,
people are turning to Ask Jeeves to find their favorite
costumes. Ask Jeeves provides a comprehensive search
experience for all types of searches, helping users quickly
and easily get to the information they are seeking.
The top searches reveal that popular entertainment-films, TV
and best-selling novels-have a big impact on American's
Halloween costume choices. A testament to recent movie
blockbusters, "lord of the rings" "harry potter" and
"pirates" (undoubtedly bolstered by the recent success of
Disney's "Pirates of the Caribbean") are among the top
searches. At the same time, people still return to old
favorites from movies past, including "toy story," "batman"
and "star wars."
Top Halloween Costume Searches Include:
Disney Characters Power Rangers
Pirates SpongeBob
Lord of the Rings Freddie Krueger
Fairies Buzz Lightyear
Harry Potter Vampires
Batman Star Wars
This data is based on the six million searches conducted each day on
Ask Jeeves, one of the Web's leading search sites. For more data from
Ask Jeeves, visit www.JeevesIQ.com. Jeeves IQ is a weekly report
providing valuable insight into consumer needs, trends and interests.
For more information, please contact:
Kerry Coulter, kerry@dottedlinecomm.com, 617.367.2054
Darcy Mullin, darcy@dottedlinecomm.com; 310.821.3246