Initiates Coverage on New Electronic Payments Processing Company

Austin, Texas, UNITED STATES

MIAMI , Jan. 22, 2004 (PRIMEZONE) -- Stockwire Research Group announces it has initiated coverage on Direct Response Financial Services, Inc. (OTCBB:DRFL).

Direct Response provides merchants and consumers with innovative financial products and services in electronic payments processing. The Company is focused upon giving its customers the ability to make payment and accept payment anytime, anywhere and through any means -- safely, securely and reliably.

Electronic payments processing is a fast growing emerging growth sector. Other players in the industry include: Paypal (taken over by Ebay (Nasdaq:EBAY) in 2002), CheckFree Corporation (CKFR), Ipayment Inc. (IPMT), Tier Technologies (TIER).

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Investors are advised that this analysis is issued solely for informational purposes and is not to be construed as an offer to sell or the solicitation of an offer to buy. This report does not have regard to the specific investment objectives, financial situation and the particular needs of any specific person who may receive this information. The information contained herein is based on sources that we believe to be reliable but is not guaranteed by us as being accurate and does not purport to be a complete statement or summary of the available data. Past performance is no guarantee of future results. Any opinions expressed herein are statements of our judgment as of the date of publication and are subject to change without notice. Reproduction without written permission is prohibited. Stockwire Research Group, Inc. has not been compensated in any form for the release of this press wire or for the creation and distribution of the DRFL research report.


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