Dale Jarrett Racing Adventure Completes Second PGA/Ford Championship at Homestead -- Miami Speedway

Denver, North Carolina, UNITED STATES

CHARLOTTE, N.C., March 8, 2004 (PRIMEZONE) -- The Dale Jarrett Racing Adventure (OTCBB:DJRT) has announced the successful completion of the PGA Ford Championship for the second year in a row. The day consisted of PGA players, such as Phil Mickelson being flown from Doral to Homestead -- Miami Speedway in helicopters to experience not only driving a Nextel Cup racecar but a "hot lap" ride along with some of Ford's top drivers, including Dale Jarrett, Matt Kenseth, Elliott Sadler and Kurt Busch. "What a blast. To spend the day giving champion athletes the thrill of their life is an honor that we take very seriously," said Tim Shannon, President of Dale Jarrett Racing Adventure.

The Dale Jarrett Racing Adventure, Inc. (OTCBB:DJRT) was created to fill the public's need for adventure, excitement and most importantly SPEED! The founders of DJRT have assembled the finest and most authentic equipment available, the most professional and creative staff and the fastest and most aggressive NASCAR driving school in the world. The Dale Jarrett Racing Adventure allows participants the thrill of getting behind the wheel of an actual race-driven, 600-hp NASCAR Nextel Cup stock car.

Winston Cup Champions Dale and Ned Jarrett along with Glenn Jarrett and ARCA racing series driver Jason Jarrett represent the school. The school is also represented by three-time NFL MVP quarterback Brett Favre.

DJRT is the only publicly traded driving school in the country and is dedicated to increasing shareholders' investment value.

For more information on Dale Jarrett Racing Adventure visit www.racingadventure.com or call 1-888-GO-RACE-1 (1-888-467-2231). For investor information contact: Tony Cupini @ (314) 725-0770 or Tim Shannon @ (704) 489-8001.

This press release may contain forward-looking statements within the meaning of the Private Litigation Reform Act of 1995. Such forward-looking statements, particularly as related to the business plans of Dale Jarrett Racing Adventure to gain market acceptance are based on current expectations that involve a number of risks and uncertainties. Actual results may differ materially from the company's expectations and estimates.



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