BOSTON, Mass., April 19, 2004 (PRIMEZONE) -- Preppy Chicks, a unique clothing line which brings embroidery and monogramming into the 21st century, announced today it will expand its product line to include hats, golf towels, beach towels and bags. Along with the new products, the company continues to monogram and embroider T-shirts, camisoles, tanks, fleece yoga pants, hoodies and baby clothes in a variety of colors. Consumers can now personalize a variety of products for everyone in their life: men, women and children.
"The success of our clothing line has encouraged us to expand to new, fun and useful products like towels and hats," said Hannah Gilligan, co-founder of Preppy Chicks.
"With personalization becoming such a huge trend, we felt it was time to offer new products that are different from what is currently out in the market."
The new products added to the Preppy Chicks line include the following:
Golf Towels: Plush terrycloth tri-fold towel. This towel is complete with grommet and bag clip for easy access on the green! This product is available in either Navy Blue or Hunter Green. ($30 monogram/$35 custom phrase)
Beach Towels: This 34x70 terrycloth towel is perfect for a day at the beach or just for an afternoon at the pool! This product is available in either Caribbean Blue or Lime Yellow. ($40 monogram/$45 custom phrase)
Hats: Remember Gilligan's Island? We're bringing that hat back....but with a little more style! These 100% cotton twill bucket hats are perfect for a day at the beach, or for walking down Main Street. This product is available in Khaki, White, Black, or Olive Green . ($25 monogram/$30 custom phrase)
Cotton Mini-Bag: This 8x9 cotton sheeting bag is perfect for your keys, wallet and cell-phone for a quick trip to the market...or for a casual night out. This bag also makes a great gift! This product is available in Purple, Yellow or Peach. ($25 monogram/$30 custom phrase)
Medium Cotton Bag: This bright, fun 15x15 inch canvas tote bag is the perfect shopper tote. The 24 inch handles make it easy to carry...and even easier to fill! This product is available in Red, Golden Yellow, or Magenta. ($40 monogram/$45 custom phrase)
The above products can be embroidered or monogrammed in a variety of colors for a complete one-of-a-kind look.
"Customers can now show off their individuality while lying on the beach or playing 18 holes out on the golf course," said Laura Baldini, co-founder of Preppy Chicks. "Also, with holidays and events like Mother's Day, Father's Day and graduations fast approaching these new products make the perfect gift."
All of the Preppy Chicks products can be found and purchased through their new updated website, www.preppychicks.com. Pictures of the new products can be found online as well.
About Preppy Chicks
Preppy Chicks is a unique clothing line, which brings monogramming and embroidery to the 21st century. The concept was born out of the idea that a demand for affordable yet cute, trendy, personalized items existed. Taking full advantage of the convenience of the Internet, Preppy Chicks sells its line on its Web site, www.preppychicks.com, giving its customers the flexibility to shop and place orders whenever they get the "shopping bug."