Premiere Publication Date: September 2004
Website: www.CMOmagazine.com
FRAMINGHAM, Mass., Aug. 30, 2004 (PRIMEZONE) -- CMO magazine, a new business publication for chief marketing officers ("CMOs"), debuts in print and online today. The magazine is devoted to the corporate officers who drive the American economy and are responsible for building brands, growing revenues, and courting consumer affinity. The magazine was created to provide CMOs with the information and ammunition they need to overcome the demanding challenges and mounting pressures they face in today's ultra-competitive, instantaneous marketing environment.
A photo accompanying this release is available at: http://www.primezone.com/newsroom/prs/?pkgid=1187
According to CMO Founding Editor in Chief Rob O'Regan, "Our goal is to deliver new information and ideas to help marketing strategists better manage and integrate a diverse portfolio of marketing disciplines and the intricate relationships that surround them. In a business climate rife with new technology, innovative marketing methods, and intense competition, a resource brimming with best practices, useful tools, and practical advice is a valuable commodity."
Visit http://www.cmomagazine.com/info/release/090104_edit.html for the full CMO premiere issue release.
A new poll about business ethics is being released in tandem with the premiere issue of CMO magazine. The study reveals almost half (48%) of marketing executives believe improper accounting practices is number one among three top ethical issues facing U.S. business, followed by conflicts of interest (42%) and deceptive sales and marketing practices (42%). The poll comes amid corporate scandals rocking the nation, including cases involving brand names such as Enron, Tyco, Pfizer and Martha Stewart.
Visit http://www.cmomagazine.com/info/release/090104_ethics.html for the full news release.
The complete results of the CMO magazine poll can be found at http://www.cmomagazine.com/ethics_poll/
The CMO News Bureau located at http://www.cmomagazine.com/info/ contains breaking news and archived releases as well as industry experts' photos and bios.
For multimedia resources related to the premiere issue of CMO, including cover art, photographs for download, streaming video and audio, please visit: http://www.onthescene.com/mnr/cmo/cmo.htm.
The CMO Magazine logo can be found at: http://www.primezone.com/newsroom/prs/?pkgid=1185
