ATLANTA, Sept. 20, 2004 (PRIMEZONE) -- A new offering from John H. Harland Company (NYSE:JH) enhances a financial institution's ability to market to its customers on a one-to-one basis, sell more products and services to those customers and increases awareness of the financial institution's individual brand.
HarlandImpact(sm) leverages Harland's unique combination of behavioral models created from the largest financial services database in the country and its digital print technology. It enables financial institutions to deliver statistically based targeted messages to their customers through the checkbook.
Targeted messages are developed by combining a financial institution's marketing data with Stratics(tm), Harland's proprietary predictive behavioral models. The unique capability of inserting these messages into the end-users' check orders is driven by Harland's digital print technology, the most advanced in the industry.
"HarlandImpact allows Provident Bank to achieve key business objectives by leveraging every check order we fulfill as a means to cross-sell and up-sell our products and services," said John King, group manager, community banking, at Provident Bank. "It is a one-of-a-kind solution that turns the check book into another marketing medium for expanding our customer relationships and achieving improved share of wallet."
Provident Bank uses six other Harland products and services in addition to HarlandImpact, including direct marketing, Encore! Teller(r), Encore Platform and Call Center, Laser Pro(r) lending compliance solution and Stratics.
"We focus on helping financial institutions sell more of their products and services and on promoting awareness of our customers' brands, and HarlandImpact enhances our ability to do both," said Steve Albright, vice president of marketing and general manager of checks and forms for Harland Printed Products, a division of Harland. "We have already demonstrated that HarlandImpact can impact other areas of a financial institution's operations. For example, it has a proven ability to increase balances on existing accounts."
HarlandImpact offers three flexible options that allow financial institutions to employ various marketing approaches depending on their marketing objectives and the products or services an accountholder is most likely to purchase next. HarlandImpact SP (Stratics Platform), the premier solution, provides one-to-one messaging using Stratics predictive analytics and analysis to measure the return on investment (ROI) of individual marketing campaigns. HarlandImpact OP (Open Platform) leverages a financial institution's own analytics and segmentation to market to individuals or groups with similar buying behavior. HarlandImpact GP (Generic Platform) reaches a financial institution's entire customer base easily and effectively to broadly market specific product and services. Financial institutions using HarlandImpact OP or GP can also integrate additional direct marketing services available from Harland to deploy and maintain successful marketing campaigns.
About Harland
Atlanta-based John H. Harland Company (NYSE: JH) (http://www.harland.net) is a leading provider of software and printed products to the financial and educational markets. Harland Financial Solutions, Inc. (http://www.harlandfinancialsolutions.com), a wholly owned subsidiary, supplies software and services, including customer relationship management, deposit and loan origination, core systems and mortgage services to thousands of financial institutions of all sizes. Harland's printed products offerings include checks, direct marketing and financial forms. Scantron Corporation (http://www.scantron.com), a wholly owned subsidiary, is a leading provider of both paper and electronic-based services and systems for the collection, management and interpretation of data to the financial, commercial and educational markets.
This press release contains statements, which may constitute "forward-looking statements." These statements include statements regarding the intent, belief or current expectations of John H. Harland Company and members of its respective management, as well as the assumptions on which such statements are based. Prospective investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties and that actual results may differ materially from those contemplated by such forward-looking statements. Reference is made to the Risk Factors and Cautionary Statements in Harland's Form 10-K and Form 10-Q filed under the Securities Exchange Act.