SALUDA, Va., Sept. 27, 2004 (PRIMEZONE) -- Xcelplus International (Pink Sheets:XLPI). Xcelplus International ( clarifies its stance in the specialty chemicals and lubricant marketplace, offering the original formula to the best-selling auto engine treatment in the U.S., when marketed under the Slick 50 label.

"We are the original Slick 50 formula," states Bill Smith, President/CEO of Xcelplus. "When a customer buys Slick 50 today, a brand owned by Shell Oil (NYSE:RD) after they bought Pennzoil/Quakerstate, that consumer is not getting the original formula. They're getting a reverse-engineered formula that doesn't stand up to the original formula's research and scientific claims. If they want the original formula, with all the credible U.S. Department of Energy claims to back it up, the formula that built the Slick 50 brand, they can find it in a bottle of Xcelplus. And only Xcelplus."

Mr. Smith further explains, "Most of our competitors have been sued by the FTC for false advertising after our (Xcelplus') formulas had been pulled from their production, yet these brands continued to make claims that only we can. We are the only company that can offer the original formulas that initiated these brands. Our mission now is to recapture the 120-150 million dollar market that our formulas started. Slick 50 is still the dominant player, commanding 50-60% of that market, without being able to advertise claims. The formula that got them that market is in Xcelplus bottles, not theirs."

Investors and consumers are invited to listen to the inventor of the formulas at -- featuring excerpts from the company's soon to be released informational DVD and DRTV programming.

Xcelplus International is a specialty chemicals and lubricants distributor. They provide solutions to every day problems people encounter on the job, in their cars, homes as well as in the air. The formulas they provide have been around since the 1970's and have been documented as well as proven over the years in countless applications. These formulas have been marketed under various private labels: Lubrilon (1975-1995), Slick 50 (1978-1984), Matrix (mid 80s), Camtron (Military Issue, 1980-1981), Duration (by Mario Andretti & Fred Smith of Fedex Corp. (NYSE:FDX), 1984-1985), Z-Bond (1985-1987) as well as others. Xcelplus also has the credible lab, university and governmental studies to prove its claims. The formulas have been tested by the U.S. Department of Energy, and at the time of the testing, would have proven effective in reducing fuel consumption in this country in excess of 100 million barrels of fuel per year. The formula was specifically tested by the FAA for aircraft use and by the, U.S. Army / NASA, Franklin Research Institute, University of Utah as well as others. The formulas have also been tested and proven effective in other countries as well.

Investors are invited to visit the company's website at for more information about Xcelplus and its business. To view a catalog of the Xcelplus line of products, please visit or for information about product testing. Xcelplus information can be found elsewhere on the web. Investors are also invited to listen to the CEO at or or and click on interviews.

This press release may contain certain forward-looking statements within the meaning of Section 27A of the Securities and Exchange Act of 1933, as amended, and Section 21E of the Securities and Exchange Act of 1934, as amended, which are intended to be covered by the safe harbors created thereby. Investors are cautioned that all forward-looking statements involve risks and uncertainties. Although Xcelplus International believes that the assumptions underlying the forward-looking statements contained herein are reasonable, any assumption could be inaccurate, and therefore, there can be no assurance that the forward-looking statements included in this press release will prove to be accurate. In light of the significant uncertainties inherent in the forward-looking statements included herein, the inclusion should not be regarded as a representation by Xcelplus International Inc or any other person that the objective and plans of Xcelplus International Inc will be achieved.

Xcelplus International
Bill Smith