Maui General Store Appoints Bob Amato to Its Advisory Board


HANA, Hawaii, Feb. 14, 2005 (PRIMEZONE) -- Richard Miller, President and CEO of Maui General Store (OTCBB:MAUG), announced today that Bob Amato has been appointed to its Advisory Board to assist its newly announced affiliate, Retail Development Corporation in directing its retail design and development operations.

Mr. Amato brings tremendous expertise in all areas of retail concept development and execution; as Vice President and Controller of The Gap, his responsibility comprised 1,400 locations and $4 billion in sales volume. While at The Gap, Mr. Amato also directed and developed strategies for the initial concepts of "Men's Only" and "Baby Gap." Prior to his tenure there, he served as Vice President and Chief Financial Officer of Chess King, Inc., a major apparel retail chain represented by over 500 locations nationwide. While at Chess King, Mr. Amato identified numerous outmoded systems with regard to leadership, operations and concept rollout, and successfully improved the company's performance in each area.

In short, Mr. Amato is a highly skilled and proven retail industry professional who focuses upon developing comprehensive business plans for new retail concepts. His extensive background and abilities fit well into Retail Development Corporation's goals of assisting in the design, manufacturing and concept development of new lines of apparel and accessories.

The Maui General Store company logo can be found at:

http://www.primezone.com/newsroom/prs/?pkgid=1128

The statements made in this press release, which are not historical facts, contain certain forward-looking statements concerning potential developments affecting the business, prospects, financial condition and other aspects of the company to which this release pertains. The actual results of the specific items described in this release, and the company's operations generally, may differ materially from what is projected in such forward-looking statements. Although such statements are based upon the best judgments of management of the company as of the date of this release, significant deviations in magnitude, timing and other factors may result from business risks and uncertainties including, without limitation, the company's dependence on third parties, general market and economic conditions, technical factors, the availability of outside capital, receipt of revenues and other factors, many of which are beyond the control of the company. The company disclaims any obligation to update information contained in any forward-looking statement.



            

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