NEW YORK, May 3, 2005 (PRIMEZONE) -- XMPie Inc., the leading provider of software for dynamic publishing, today announced the launch of uDirect(tm) Professional 2.0. Expanding its Variable Data Print (VDP) desktop product line, XMPie is offering this midrange solution following the introduction of uDirect(tm) Standard at Graph Expo last fall. Using uDirect Professional 2.0, creative and printing professionals can easily and efficiently develop sophisticated variable data and version-driven direct marketing programs. To see first hand the power of uDirect Professional and uDirect Standard, visit XMPie (booth No. 2152) at the OnDemand show in Philadelphia, May 17th - 19th.
uDirect Professional 2.0 has two production modes: uDirect mode and uCreate(tm) mode. In uDirect mode a designer can produce a variable campaign within Adobe(r) InDesign(r) CS by accessing a flat-table data file, such as a database from Microsoft Excel without involving a programmer. In uCreate mode professionals can utilize the design capabilities of uDirect, plus uPlan(tm), an advanced database connectivity and variable data programming tool to create highly personalized campaigns.
"Since the release of uDirect last year, our customers have been requesting a midrange desktop product that will handle more sophisticated programming for developing very creative and targeted campaigns," said Eyal S. Goldwerger, CEO of XMPie. "uDirect Professional 2.0 is an affordably priced, commercial-grade application unlike any other on the market today. Its advanced features help users easily produce sophisticated variable campaigns within mere hours of installation, in order to generate excellent ROI."
XMPie's approach to product development is modularity: creating highly flexible and scalable solutions that are fully compatible with each other. The uDirect desktop product line is also fully compatible with XMPie's PersonalEffect server-based solutions, allowing uDirect product owners to collaborate with facilities powered by PersonalEffect in order to leverage its unique capabilities, such as advanced/high volume production features and cross-media campaign capabilities.
PREMIUM FEATURES OF UDIRECT PROFESSIONAL 2.0
Advanced programming capabilities include:
-- SQL queries in rules
-- Complex Data source(s) -- relational database with multiple
tables; multiple data sources of various types
-- XMPie's QLingo expression language with its own built-in
power and its extendibility with VB Scripts, Java Scripts,
or External DLLs (from any general purpose programming
language)
Variable Data Tables and Charts
-- Create tables and charts based on variable data,
with simple or complex logic
FEATURE ENHANCEMENTS OF UDIRECT STANDARD 2.0 (All uDirect Standard features are included with uDirect Professional)
AutoFlow
-- Automatic page insertion to accommodate widely varying story
lengths on a record-by-record basis
Step & Repeat
-- Ability to print multiple documents on a single page
-- Ability to determine number of pages per sheet, cut and
stack, duplex, center pages, draw cut marks
Support for bleeds
-- Ability to print full page bleeds
Upgrading and Purchasing uDirect
uDirect Standard 2.0 and uDirect Professional 2.0 plug-ins are both available for Adobe InDesign CS on Windows or Macintosh operating systems and are sold through XMPie and its resellers. Current uDirect users can upgrade to uDirect Standard 2.0. uDirect Professional replaces the PersonalEffect Desktop Edition. Desktop Edition users can upgrade to uDirect Professional. For more information, visit www.xmpie.com.
About XMPie
XMPie Inc. is the leading provider of software for dynamic publishing. Its variable data publishing (VDP) solutions help businesses to efficiently design and produce highly personalized marketing materials, with proven results in significantly increasing consumer response rates. Complementing its uDirect desktop application product line, its award-winning PersonalEffect server-based software solutions produce, in batch or on-demand, highly targeted 1:1 marketing messages in commercial print, as well as in e-mail and Web. XMPie bridges design, data and printing functions to enable highly relevant marketing that increases responses while building stronger and more profitable customer relationships. XMPie is headquartered in New York with operations in the U.S., Europe and Israel. For more information on XMPie, visit www.xmpie.com.