Premiere and Focus Launch New Channel FOCUS GESUNDHEIT Today



 -- First Health Channel for Germany and Austria Exclusively on Premiere
 -- CEO Kofler: "A premium channel from a premium partner" 

MUNICH, Germany, June 1, 2005 (PRIMEZONE) -- Today, Premiere and Focus launch the first TV health channel for Germany and Austria. FOCUS GESUNDHEIT (Focus Health) broadcasts 24 hours of information and advisory services about medicine, research, fitness and well-being every day. FOCUS GESUNDHEIT airs exclusively on Premiere. The new channel is produced and managed by Focus TV Produktions GmbH, the television subsidiary of the weekly news magazine Focus.

FOCUS GESUNDHEIT shows in-house productions and programs by well-known producers from Germany and abroad, 24 hours a day. The channel boasts a wide range of programming and popular presenters and experts such as Christian Neureuther and Rosi Mittermaier, Erika Berger, Amelie Fried, Florian Fischer-Fabian, Anna Bosch, Dr. Muller-Wohlfahrt, Ursula Karven and Susann Atwell. Alongside talk shows, magazine programs, features and documentaries FOCUS GESUNDHEIT presents innovative, interactive formats such as viewer participation shows and call-ins.

Dr. Georg Kofler, CEO of Premiere AG: "FOCUS GESUNDHEIT adds another high-quality special-interest channel to the exclusive range on offer from Premiere--a premium channel from a premium partner. FOCUS GESUNDHEIT is television that makes you healthy. We have to take more responsibility for our own health, which means taking the initiative ourselves. FOCUS GESUNDHEIT gives the viewers the information they need. With us, you don't need an appointment, because FOCUS GESUNDHEIT is open around the clock."

Regarding the new channel's positioning on the market Kofler said, "With FOCUS GESUNDHEIT, Focus and Premiere are taking on a subject area that people will always be concerned about and which is of interest to everyone. We are delighted that Focus' first TV channel will start exclusively on Premiere. This means that Premiere remains the top address for real TV innovation. The strong experience in journalism from Focus will also strengthen awareness of the Premiere brand. Premiere is adding another string to its bow--through up-to-the-minute reporting and by giving answers to questions that concern many people. FOCUS GESUNDHEIT is of interest to new target groups and a further reason to subscribe to Premiere."

You can subscribe to FOCUS GESUNDHEIT on its own for EUR 4 or as part of PREMIERE PLUS. PREMIERE PLUS is available in connection with every Premiere subscription for EUR 10 per month and consists of 15 TV and 21 audio channels. The spectrum of the PREMIERE PLUS special-interest channels ranges from documentaries through kids' programs and music, to movies, soaps and adult entertainment.

This press release and other information is available on the Internet at info.premiere.de.



            

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