NEW YORK, Oct. 20, 2005 (PRIMEZONE) -- Creative Enterprises International, Inc., (Pink Sheets:CEII) announces the introduction of its new product, Jana Skinny Water (www.skinnywater.com) into 600 GNC stores nationwide. GNC (www.gnc.com) will debut Jana Skinny Water in its "A-stores" for availability beginning this week. Also commencing today, a radio campaign on Z100 FM, New York's number one radio station targeting woman 18-49 years of age, began branding Jana Skinny Water in the New York metropolitan market.
"GNC is extremely excited to have the opportunity to offer our consumers Jana Skinny Water, a 100 percent all natural, water-based appetite suppressant," stated Joe Weiss, GNC vice president of retail sales. "This brand new European import, Jana Skinny Water, fits in perfectly with our consumers wanting to either lose weight or maintain their current weight while keeping hydrated."
An innovative and extensive marketing and promotional campaign has been launched, which includes point-of-purchase displays, window banners and traveling billboard trucks. In addition, Jana Skinny Water promotional spots are featured on the Times Square Jumbotron and will be tagged with the GNC logo. The 10-second spots are running six times every hour from 7 a.m. until 1 a.m. daily. More than 1.5 million people view the Jumbotron every day, which is located in the heart of New York City's Time Square.
"By gaining GNC as a key retail partner, we are able to offer Jana Skinny Water to millions of GNC customers who are on the cutting edge of health and dietary supplement products," said Michael Salaman, president of CEII, exclusive worldwide manufacturer and distributor of Jana Skinny Water. Mr. Salaman continued, "The GNC sales and marketing team is second to none in terms of their knowledge of the health and vitamin category, and we are thrilled to have Jana Skinny Water added to their vast offering of health and weight management products."
About Jana Skinny Water
Using the latest state-of-the-art bottling technology, Jana Water is sourced 2,500 feet below surface level from an artesian well in the Croatian village of St. Jana, adjacent to the Adriatic Sea. The water is unexposed and completely untouched, providing its consumers with the purest artesian water. Super CitriMax, a patented all-natural formula is added to the water. For more than 3,000 years, Jana Water has been filtered through layers of rocks and minerals creating a unique balance of calcium, magnesium and silica, resulting in Jana's fresh, natural taste. For more information on Jana Skinny Water, visit www.skinnywater.com.
About Creative Enterprises International, Inc.
CEII is a national and international marketing and distribution company that identifies emerging consumer product trends. CEII is the exclusive North American importer of Jana European Artesian Water and the worldwide exclusive distributor of Skinny Water and other Skinny branded natural products. For more information about Creative Enterprises International, go to www.creativepi.com.
About GNC (General Nutrition Center)
GNC, based in Pittsburgh, Pa., is the largest global specialty retailer of nutritional supplements, which includes vitamin, mineral and herbal supplements, sports nutrition products, diet and energy products, and specialty supplements. GNC operates more than 3,700 retail locations throughout the United States, including over 1,200 domestic franchise locations, and locations in 35 foreign markets including Canada and Mexico.
This news release contains forward-looking statements as defined by the Private Securities Litigation Reform Act of 1995. Forward-looking statements include statements concerning plans, objectives, goals, strategies, future events or performance, underlying assumptions and other statements, which are other than statements of historical facts. These statements are subject to uncertainties and risks including, but not limited to, risks set forth in documents filed by the company from time to time with the Securities and Exchange Commission. All such forward-looking statements, whether written or oral, and whether made by, or on behalf of, the company, are expressly qualified by these cautionary statements and any other cautionary statements which may accompany the forward-looking statements. In addition, the company disclaims any obligation to update any forward-looking statements to reflect events or circumstances after the date hereof.