TORONTO, April 3, 2006 (PRIMEZONE) -- Boyd Soussana, President and CEO Reliant Home Warranty Corporation (OTCBB:RHWC), announced the company has retained through its advertising agency etensive, inc. Five-Time World and Olympic Champion Donovan Bailey to represent the company as its spokesperson.
"Donovan was the perfect choice to be the spokesperson for Reliant. His personal achievements and commitment to exceed expectations are right in line with our company's goals. Donovan is one of the most well known Canadian and World athletes. His background in the Brokerage and Financial industry also are a tremendous asset because he understands the investment and product sides of our business and can effectively communicate them," noted Mr. Soussana.
Reliant will have commercials aired nationally in Canada, which are geared toward consumers. The company will also use video email to continue to spread the word to the thousands of mortgage brokers in Canada to show the benefits of Reliant's unique suite of products. Finally, the company will look to penetrate the mortgage market in the United States using the same methodologies.
The company plans on integrating the commercials onto its website after they are completed.
About etensive, inc., http://www.etensive.com
etensive is a full-service advertising and marketing firm, which works with a variety of clients in a wide array of industries: technology, entertainment, education, retail and packaged goods. The principal's clients have ranged from Boeing, Nissan, Pepsi, and Cox Communications.
About Reliant Home Warranty Corp., http://www.relianthwc.com
Reliant securitizes its mortgages by accessing several separate sources of capital. Mortgages are sold to institutional investors as well as being securitized through the usual securitization conduits.
For more information on Reliant programs visit the Web site at www.relianthwc.com.
This press release may contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21B of the Securities Exchange Act of 1934. Any statements that express or involve discussion with respect to predictions, expectations, beliefs, plans, projections, objectives, goals, assumptions or future events or performance are not statements of historical facts and may be forward-looking statements. Forward-looking statements are based on expectations, estimates and projections at the time the statements are made to involve a number of risks and uncertainties which could cause actual results or events to differ materially from those presently anticipated. For a summary of such risks and uncertainties, see the Company's periodic reports and other filings with the Securities and Exchange Commission.