Idea Sports Entertainment Group, Inc. Announces Approval of Name Change and Reverse Stock Split


DALLAS, April 28, 2006 (PRIMEZONE) -- Idea Sports Entertainment Group, Inc. (OTCBB:ISPOE) announced today that it will effectuate a name change and a 1 for 200 reverse split of its outstanding shares of common stock. The effective date for the reverse stock split will be May 15, 2006, without any further action on the part of the Company or its stockholders. The Company's common stock will be converted into new common stock based upon the 1 for 200 conversion ratio. In addition, on the effective date, the Company's name will change to HealthSport, Inc.

"The name change and reverse stock split mark significant steps the Company has taken to shift its emphasis toward its electrolyte sport strip," stated Terry Washburn, President of Idea Sports Entertainment Group, Inc.

Safe Harbor Act Disclaimer: This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Act of 1934 that are based upon current expectations or beliefs, as well as a number of assumptions about future events. Although the Company believes that the expectations reflected in the forward-looking statements and the assumptions upon which they are based are reasonable, it can give no assurance that such expectations and assumptions will prove to have been correct. The reader is cautioned not to put undue reliance on these forward-looking statements, as these statements are subject to numerous factors and uncertainties, including without limitation, the independent authority of the special committee to act on the matters discussed, the successful negotiation of the potential acquisition and disposal of transactions described above, successful implementation of the company's business strategy and competition, any of which may cause actual results to differ materially from those described in the statements. In addition, other factors that could cause actual results to differ materially are discussed in the Company's most recent Form 10-QSB and Form 10-KSB filings with the Securities and Exchange Commission.



            

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