IRVINE, Calif., July 17, 2006 (PRIMEZONE) -- "You see it everywhere, but you may not know what it's called if you're over thirty," said SmallCap Sentinel analyst D.R. Clark. "It's displayed on every kid ten to thirty years of age and then some. It's elements of your father's generation, your generation and of course the nation's youth. It's Mash Culture."
"Mash Culture is the defining culture of today's youth, the 'MySpace Generation.' The 'mash' refers to the blending of aspects of previous cultures, thrust together in a way that creates a new culture, literally woven from the threads of generations. It's the Hegelian Dialectic method manifested in a pair of canvas Chuck Taylors, a faded 70's t-shirt, and a spiked punk bracelet," said Clark. "And just as the companies that harnessed athletic gear for nearly every sport and fashion application did, those who make and market Mash-products will reap the rewards."
"Similarly, Sub-Urban Brands, Inc. (OTCBB:SUUB) recently announced the launch of its latest clothing line, Mash Culture Lab(tm), in response to increased demand from highly interested national retailers seeking to drive revenues in the largest segments of the youth consumer public. Mash Culture Lab will join their popular flagship WHITEBOY(r) clothing line under their diversified branding strategy," Clark added.
A company profile on Sub-Urban is available at the following link: http://www.trilogy-capital.com/autoir/suub_autoir.html
The informational report "Technology Growth, Emerging Companies & Emerging Markets" has been made available at www.SmallCapSentinel.com and will address fashion companies True Religion Apparel Inc. (Nasdaq:TRLG), Abercrombie & Fitch Co. (NYSE:ANF), American Eagle Outfitters Inc. (Nasdaq:AEOS), and others aforementioned.
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