SEATTLE, Aug. 8, 2006 (PRIMEZONE) -- WhitePages.com, the leading provider of online directory assistance services, today announced it has reached a three-year unique visitor growth milestone of nearly 300 percent. According to the latest rankings from comScore Media Metrix, WhitePages.com is the number 38 most trafficked site on the Internet with more than 15 million visitors per month(a). In June of 2003, the company was ranked number 124 with just over 5.5 million visitors.
Overall Internet trends point towards an increase in the popularity of sites that help people find local information. In the last month, more than 60 percent of Internet users have visited a local directory site(b). WhitePages.com, the most trafficked white pages site on the Internet, averages more than 100 million lookups per month.
"Consumers realize the value of online directory assistance," said Max Bardon, president and CEO of WhitePages.com. "Sites like WhitePages.com are easy to use, return results quickly and don't cost consumers a dime. When you compare our free access to telephone and address information with the cost of dialing 411 for the same service, the savings are in the billions of dollars," added Bardon.
Incorporated in 2000, WhitePages.com surpassed 2.4 million visitors by the second half of 2002 and has since continued on a rapid growth path. The company first entered the Internet top 100 in June, 2004 and the top 50 by the end of 2005(c).
"Our unprecedented level of site traffic provides our advertising clients with greater value. It positions us well with the leading online brand and direct response marketers," said Bardon. "The strength of our product is reflected in our growth numbers and is a clear indication of our ability to connect advertisers with the right consumers at the right time."
WhitePages.com provides access to more than 80 million residential listings and more than 11 million business listings in the United States.
About WhitePages.com
WhitePages.com, Inc., a privately held company based in Seattle, provides online directory assistance services and is the largest provider of free online residential directory assistance in North America. The company's network of sites include WhitePages.com (www.whitepages.com), WhitePages.ca (www.whitepages.ca), 411.com (www.411.com), PhoneNumber.com (www.phonenumber.com) and its 1,300 partner sites including MSN, SuperPages.com, YellowPages.com and the Yellow Pages Group in Canada.
The WhitePages.com, Inc. logo is available at http://www.primezone.com/newsroom/prs/?pkgid=2367
(a) U.S. traffic only
(b) NYPM/The Kelsey Group
(c) The chart for this release is available at http://media.primezone.com/cache/6429/file/3166.html