LOS ANGELES, Sept. 11, 2006 (PRIMEZONE) -- CTIA Wireless IT -- go2 Directory Systems (www.go2.com), a leading provider of local search and mobile content in the U.S., today announced the launch of several college-specific mobile and online sites dedicated to helping students, faculty, parents and others quickly find local and other information related to each college.
Each dedicated go2 college site will allow go2 users to quickly search for and find local businesses, weather, movies and night life around various campuses and other local landmarks or neighborhoods important to that specific college or university. This unique and patented location naming and selection feature provides old and new students, parents, faculty and visitors the quickest and easiest way to find the local information they want, whether they are online or out and about using their mobile phones. And with go2's one-touch calling and turn-by-turn driving directions, the sites provide unparalleled speed, functionality and utility to mobile users.
go2 is currently operating 12 local Southern California colleges, including go2UCLA.com and go2USC.com, and will launch and operate 60 college-specific online and mobile websites by October.
"Since 1999 go2 has provided millions of users fast and easy access to highly relevant local and other information on their mobile phones, and launching these dedicated college and university sites is a significant milestone in the delivery of highly targeted and relevant mobile content to end-users," said Lee Hancock, CEO of go2. "This go2 college initiative is the first of many go2 initiatives designed to raise the bar substantially in local and other mobile content by providing a user-friendly and efficient framework to allow people to quickly and easily obtain the local information and content they want when they are on the go," continued Hancock.
The new go2 university websites provide carriers, content providers and advertisers a new and unprecedented opportunity to reach the specific and highly relevant market segment of college-aged consumers -- both selectively by college or across the entire network of go2 college sites. As an integral part of the go2 Mobile Content Network, these new go2 college- and university-specific websites leverage go2's vast and industry-leading experience, technology, carrier relationships, and local search and content user-base.
The UCLA Athletic Department is an initial sponsor of www.go2UCLA.com as part of a multi-faceted alliance whereby go2 is developing, hosting and promoting mini-WAP sites containing key UCLA sports information. The go2 UCLA alliance is designed to generate user awareness and enhance the mobile and online go2UCLA.com content and to promote ticket sales to UCLA sporting events. go2 expects to develop many similar alliances with other colleges and universities in order to continue to expand and enhance the various go2 University sites with broader and more compelling content.
About go2(r)
go2 owns and operates numerous location, event and category-specific online and mobile websites as integral components of the go2 Mobile Content Network, including go2 Movies(r), go2 Dining, go2 Travel and go2UCLA. go2 websites have industry-leading distribution through one-of-a-kind multi-category placements on the wireless Web menus of most major U.S. carriers, providing mobile users with easy access to information on-the-go, including driving directions, horoscopes, magazine articles, movie times, sports trivia, travel information, weather and more. All go2 mobile content sites are fully integrated with any GPS-like automatic location services provided by wireless carriers, and feature one-touch calling and turn-by-turn directions together with detailed information on thousands of U.S. businesses. go2 Advertisers include ABC, American Express, AOL, Delta, ExxonMobil, Holiday Inn, MasterCard, Nokia, SBC, Shell, Sony and Visa. Headquartered in Irvine, Calif., go2 is a privately held company. go2 holds or licenses several U.S. patents for location-based, local search and directory services on mobile devices. For more information, visit www.go2.com.
go2(r), go2 Movies(r) and go2 mGuide(tm) are registered and unregistered trademarks of UDS Directory Corp., dba go2 Directory Systems.