IRVINE, Calif., Oct. 10, 2006 (PRIMEZONE) -- "Growing multiculturalism is redefining what it means to be American," said SmallCap Sentinel analyst D.R. Clark. "As the face of our citizenry changes, so too does the definition of the American consumer. This brings with it a unique opportunity for marketers trying to reach a segment whose preferences and even language may differ from the market as a whole."
"With Hispanics now outpacing every other U.S. ethnic consumer demographic, they have increasingly become the focus of marketing efforts," Clark added. "Case in point: Sub-Urban Brands (OTCBB:SUUB) announced a milestone order from East Los Angeles-based One Stop Culture marking the company's foray into the increasingly-valuable Latino consumer marketplace, sparked by the hiring of Matt Ramirez, Director of West Coast Sales and Latino Marketing, who landed the prestigious account."
"Similarly, Wal-Mart Stores (NYSE:WMT), which currently accounts for 65 percent of Latino music sold in the U.S., has stated plans to use some of that same marketing magic to build Hispanic market share in other categories," said Clark. "Also, Sony (NYSE:SNE) is unveiling its La Experiencia Sony, taking it on the road so people can try out and learn about Sony products."
"Even automaker Toyota (NYSE:TM) is targeting Hispanic consumers," continued Clark. "A recent TV commercial features a Latino father conversing with his son as they play on the word hybrid: a blend of fuels and a blend of cultures."
A company profile on Sub-Urban is available here: http://www.trilogy-capital.com/autoir/suub_autoir.html
The informational report "Technology Growth, Emerging Companies & Emerging Markets" is available at www.SmallCapSentinel.com and addresses such companies as Sony, Toyota, Wal-Mart and Sub-Urban Brands.
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Statements made herein contain forward-looking statements and are subject to significant risks and uncertainties that will affect the results. SmallCap Sentinel and StockUpTicks.com are properties of Market Pathways Financial Relations Inc. (MP). MP provides no assurance as to the subject company's plans or ability to effect any proposed actions and cannot project its capabilities, intent, resources, or experience.
All information contained herein is based upon sources believed to be reliable but no representation is made as to its accuracy or completeness. This report is neither a solicitation to buy nor an offer to sell securities but is rather a paid advertisement provided for information purposes only and should not be used as the basis for any investment decision. MP is not an investment advisor and this report is not investment advice. MP has been paid $1,500 by Sub-Urban for preparation and distribution of this report and other advertising services. Additionally, MP and/or its affiliates, associates and employees from time to time may have either a long or short position in any securities mentioned. This constitutes a conflict of interest as to MP's ability to remain objective in its communication regarding the subject companies.