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Ohio Outshines Competition With Third Advertising Award
"Why Ohio?" Campaign Honored by International Economic Development Council
| Source: Ohio Business Development Coalition
COLUMBUS, OH -- (MARKET WIRE) -- October 12, 2006 -- The Ohio Business Development Coalition (OBDC)
won top honors for its "Why Ohio?" campaign during an awards ceremony at
the International Economic Development Council (IEDC) Annual Conference in
New York City in September.
The annual awards program recognizes excellence in the economic development
profession.
"To be recognized by the IEDC is a real honor," said Ed Burghard, executive
director of the OBDC. "This organization knows that the competition for
capital investment is fierce and targeted, quality economic development
efforts are absolutely critical," he said.
Taking first place in the category of Paid Publication Advertising Campaign
by organizations serving areas with populations exceeding 200,000, the "Why
Ohio?" campaign targets top executives nationwide and promotes Ohio's new,
improved business climate including a reform of Ohio taxes.
Created by Columbus, Ohio-based Paul
Werth Associates, the ads feature Ohio-based companies and executives
showcasing the benefits of doing business in Ohio.
Companies featured in the ads included Honda of America, Greif, Inc., The
Procter & Gamble Company, The Scotts Miracle-Gro Company, The
Sherwin-Williams Company, Western & Southern Financial Group, BAX Global,
BIOMEC Inc. Delta Plant Technologies, GrafTech International Ltd., Vanner
Incorporated and many more.
The campaign promoting Ohio
economic development ran in The Wall Street Journal, Fortune, Forbes,
BusinessWeek, Fast Company, Money, Inc., and Fortune Small Business from
November 2005 through July 2006.
"From localized community projects to large-scale endeavors, activities for
the advancement of economic development have an enormous impact on the
shoring up of the nation's economy," said Joseph A. Marinucci, IEDC
chairman. "The award serves as a most respectful 'hats off' to economic
development organizations like the Ohio Business Development Coalition for
leading the charge."
The "Why Ohio?" campaign has also been honored this year with an AIM award
from the American Marketing Association and a Stevie Award at the American
Business Awards.
About the Ohio Business Development Coalition
The Ohio Business Development Coalition (OBDC) is a nonprofit organization
that provides marketing strategy and implementation to support Ohio's
economic development efforts. It is funded with a combination of public and
private sector funds. The objective of the OBDC is to provide the state's
regional economic development organizations and the Ohio Department of Development
qualified leads and tools to attract new companies and promote expansion in Ohio.
For more information, please visit http://www.ohiomeansbusiness.com/.
About the IEDC
The International Economic Development Council (IEDC) is headquartered in
Washington, DC. Its mission is to provide leadership and excellence in
economic development for communities, members and partners. IEDC's
professional economic development awards annually recognize excellence in
the economic development profession. For more information please visit
www.iedconline.org.
