Contact Information: Mercent Contact: Michele Mehl 425-205-9444 Email Contact OrderMotion Contact: Neal Stein 321-253-8225 Email Contact
High Growth Online Merchants Select Mercent and OrderMotion to Increase Revenue and Profits
Astral Brands, NIMLI, and World of Bags Join Growing List of Shared Customers
| Source: Mercent
SAN DIEGO, CA -- (MARKET WIRE) -- October 13, 2006 -- OrderMotion User Group Conference -- Mercent,
a provider of online marketing technology and services for retail
merchants, and OrderMotion, an on-demand direct retail platform provider,
today announced that online retailers Astral Brands, Costume SuperCenter,
FuntoCollect.com, Garden Hardware Co., NIMLI, World of Bags and Zaccardi's
are utilizing the companies' integrated merchandising solution to generate
and manage consumer demand through online marketing channels. These
Web-based retailers selected the integrated software-as-a-service (SaaS)
solution to streamline and automate their order management and fulfillment
operations while capitalizing on the tremendous potential of online
marketing channels such as Amazon.com and SHOP.COM.
"Through the combined OrderMotion and Mercent solution, we're able to
realize immediate incremental sales growth as we expand into channels where
our products had previously been unavailable," said Joel Iverson,
Electronic Retailing Operations Director at Astral Brands. "In addition,
the new sales channel flowed seamlessly into our existing infrastructure
with minimal integration work. In fact, after the first two days' worth of
sales, we had already paid for the entire integration cost!"
"We are excited to see the tangible results realized by our customers as a
result of our partnership with Mercent," said Donny Askin, CEO,
OrderMotion. "By leveraging this SaaS marketing solution, these merchants
are on the leading edge of the newest technologies and processes, and as a
result are realizing maximum online retailing performance."
With JupiterResearch forecasting that 2006 online holiday retail sales will
grow to $32 billion, an increase of 18 percent over last year's holiday
season, Mercent and OrderMotion believe that 2006 will be the biggest cross
channel holiday shopping season to date for retailers. Merchants who are
able to successfully manage and execute coordinated online marketing
initiatives hold strategic competitive advantage.
Mercent's on-demand software platform, Mercent Retail, enables the world's
top retail brands to promote and sell products to more than 150 million
shoppers across online product marketing channels through one low-cost,
single point of integration. OrderMotion is an on-demand, Web-accessible
order- and fulfillment-management platform that spans all direct retail
channels. The integrated offering provides a single point of integration
into 30 leading online channels including transactional marketplaces such
as Amazon.com, shopping portals including AOL inStore, Google Base, MSN
Shopping and Shopping.com, as well as affiliate marketing programs such as
Performics.
"With 50 percent of all online retail transactions beginning within
third-party marketing channels, retail marketers need an easier and more
effective way to manage and integrate effective cross-channel marketing
campaigns," said Eric Best, CEO of Mercent. "Together, OrderMotion and
Mercent deliver the perfect solution to help retailers streamline online
selling programs across channels to maximize sales, boost gross margins,
and increase merchandise control."
About OrderMotion
OrderMotion, with offices in Boston, New York and Toronto, provides an
on-demand direct retail platform for direct marketers and retailers. The
Company's software enables merchants to easily process customer orders for
multiple brands and from any channel, without costly, up-front investments
in staff, software, and infrastructure. OrderMotion has supported the
growth of over 1000 brands, including Ronco, Zabar's, Wolfgang Puck,
GoldSpeed.com, Warrior Golf, Sundance Spas, e-Diamonds, Healthy Pets, Metro
Kitchens, NapaStyle and more. For more information about OrderMotion,
please visit www.ordermotion.com.
About Mercent
Founded by veterans of Amazon.com, Mercent provides online marketing
technology and services to help retail merchants optimize performance
across online channels. Mercent's on-demand platform, Mercent Retail,
increases revenue and gross margins by promoting the right products with
the right offers in the right online channels. Mercent Retail provides a
single point of integration between existing retail management systems and
30 leading online marketing channels including transactional marketplaces
such as Amazon.com and SHOP.COM, shopping portals such as Shopping.com and
Shopzilla, and affiliate marketing programs such as LinkShare and
Performics -- making it easy for merchants to automate, measure, and
optimize online product merchandising campaigns through these channels.
Mercent customers include GUESS?, Lucky Brand Jeans, SmartBargains, Wet
Seal, Proflowers, Celebrate Express, Crabtree & Evelyn, and other leading
retailers. Mercent is an Amazon.com Certified System Integrator and
SHOP.COM Certified Data Feed Provider. Mercent is a venture-funded company
based in Seattle, WA. For more information, visit www.mercent.com.