Contact Information: Contact: Phil Rist BIGresearch 450 West Wilson Bridge Road Suite 370 Worthington, Ohio 43085 (614) 846-0146 Email Contact
BIGresearch's Survey Shows Consumer Confidence up in October
Outlook on Gas Prices Improves Over September
| Source: BIGresearch
COLUMBUS, OH -- (MARKET WIRE) -- October 13, 2006 -- Consumer attitude towards the economy
continued to improve in October according to BIGresearch's October Consumer
Intentions and Actions Survey (CIA). Of the 7,623 consumers who
participated in the survey, almost half (49.9%) said they were confident /
very confident in chances for a strong economy in the next six months,
which is up from 43.4% in September.
"Consumers are registering greater confidence in the economy," said Joe
Pilotta, VP of Research for BIGresearch. "This usually translates into
greater spending for the holidays."
The impact of gas prices are also lower as more consumers are saying
fluctuating gas prices are having no major impact on their spending, 29.3%
versus 24.4% last month. Consumers are also anticipating lower pump prices
at Thanksgiving than they previously expected in September. This month
consumers anticipate the price of a gallon of gas will be $2.55 by Turkey
day, which is almost $0.30 less than last month when they anticipated the
price to be $2.84 a gallon.
"Consumer expectations are the basis for action, lower price, more cash and
greater spend," said Pilotta.
This information is contained in BIGresearch's October Executive Briefing.
To subscribe go to http://www.bigresearch.com and click on Complimentary
Top Line Findings. You will also receive additional information on CIA and
other BIGresearch samples.
To comment on this release visit the BIGresearch blog:
http://whencustomerstalk.blogspot.com.
About BIGresearch
BIGresearch is a market intelligence firm providing analysis of consumer
behavior in areas of retail, financial services, automotive, and media.
The syndicated Consumer Intentions and Actions Survey (CIA) monitors the
pulse of more than 7,000 consumers each month. The syndicated Simultaneous
Media Usage Survey (SIMM) monitors more than 15,000 consumers twice each
year to identify opportunities in a fragmented and changing marketplace
including the media.
BIGresearch's methodology provides the most accurate consumer information
in the industry with a margin of error of +/- 1 percent.