NEW YORK, NY -- (MARKET WIRE) -- October 13, 2006 -- The Toy Insider, a comprehensive holiday toy gift guide, available exclusively inside the November issue of Redbook, will hit newsstands on Monday, October 16. Featuring the hottest toys and gifts for the holidays, The Toy Insider offers expert-selected toy and gift recommendations by age categories, including 0-2 years old, 3-5 years old, 6-8 years old and 9 and older.

Packed with nearly 100 toy recommendations, The Toy Insider is a convenient guide for busy gift-givers. Designed to help Redbook's nearly 10 million readers get a jump on their holiday shopping, The Toy Insider is also home for the highly publicized HOT 20 listing of the 20 toys receiving the highest recommendations.

The selections were made by a team of expert "Toy Insiders" with extensive career experience in developing, evaluating and selecting toys. Editor-in-Chief of The Toy Insider is respected veteran toy industry analyst Reyne Rice. Inside The Toy Insider, readers will find great ideas and smart choices for kids of all ages -- all organized in a reader-friendly format.

"The Toy Insider will serve as the ultimate guide to the season's hottest toys, helping our busy marrieds and moms as they shop for everyone on their list," said Mary Morgan, vice president and publisher, Redbook.

About Redbook

Redbook is published by Hearst Magazines, a unit of Hearst Corporation (, and one of the world's largest publishers of monthly magazines, with a total of 18 U.S. titles and 145 international editions. Hearst reaches more adults than any other publisher of monthly magazines (76.3 million according to MRI, spring 2005). The company also publishes 19 magazines in the United Kingdom through its wholly owned subsidiary, The National Magazine Company Limited.

About Adventure Publishing

Adventure Publishing Group, Inc. ( has served as the leading publisher of magazines for the toy and licensing industries since 1983. Headquartered in New York City, Adventure Publishing is responsible for the monthly trade publications The Licensing Book and The Toy Book. A third publication, Specialty Toy & Gifts, is published bi-monthly and is inserted into The Toy Book. Two Adventure Publishing-produced newsletters, The Toy Report and The Licensing Report keep readers up to date on all toy and licensing industry breaking news and deals. Both newsletters are available via email.

Media interested in arranging for interviews with The Toy Insider Editor-in-Chief Reyne Rice are invited to contact John Russel, SSA Public Relations at (818) 501-0700 or email

Contact Information: MEDIA CONTACT: SSA Public Relations John Russel Andrea Nicastro Elliott Chang (818) 501-0700